1— To know packaging
In daily life, we often come into contact with all sorts of goods. Observe the packaging of goods is the beginning of knowing commodity. That means, the stand or fall of in the process of product sales, packaging design plays a vital role. This tutorial introduced the knowledge about packaging design, first of all, — what is packing.
(1) The concept of packing
Protect products in the process of circulation, not only convenient for storage and transportation, but also good for promoting sales.
Protection function is the most basic function of packaging. Protection function can protect the goods in transit, not easy to cause loss in quality and quantity;
At the same time, the packaging can also help prevent external environment from damaging packing materials. Packaging of lining and the design of the diaphragm, for example, is to prevent some vulnerable items is shaken and extrusion in the process of circulation.
Packaging can have the convenience function. Scientific packaging is more conducive to use. Some of the food packaging, for example, to facilitate the open and add the sawtooth design.
Good packing also considers whether it is facilitating people to transport or use space effectively. Whether it is reasonable to arrange commodity packaging, convenient split, assembly, etc.
The function of improving the overall image
Packaging can increase the overall image of the goods, can directly stimulate the consumers’ desire to buy, make it produce purchasing behavior; Also played a propaganda effect to promote sales.
Tagged: Convenience function, food packaging, Packaging, packaging design, Packaging Design Beginners, promote sales, protection function, The function of improving the overall image, The functions of packaging