Tag Archives: design

What is a gestalt?

Gestalt psychology was born in 1912, is a research team made up of German psychologist who tried to explain the principle of human visual. They looked at a number of important visual phenomenon and compile the directories. One of the most basic Discovery is that human visual is overall: our visual system automatically build structure of visual input, and in the nervous system level perception shapes, graphics and objects that are not only see the edge, line and area. “Shape” and “graphics” in German is Gestalt, so the theory is also known as Gestalt principles of visual perception.

The most important gestalt principles
Proximity principle; Similarity principle; Continuity principle; Closure principle; Symmetry principle; The subject/background principle; The principle of common destiny.
Proximity principle
Proximity principle is the relative distance between the object will affect whether we perceive it and how to organize together. Close to each other (relative to other objects) object seems to belong to a group, while those far away automatically classified as group.


As shown in the above, left in the round in horizontal direction is closer than the vertical distance between each other, then we see four rows of dots, on the right side of the four columns.
Principle of proximity


Two figure cut from different business site index module, although key marked with red in the first picture classification field, but the visual habit or will to as a group, and displayed the actual behavior of the arrangement of repel, when users read cause unnecessary visual illusion. The same content, and figure 2 arrangements done and unified content grouping, as a user, to find the content is more intuitive and clear?


This is two different objects, designers in processing design form done completely consistent, but as a result of middle distance is a clearly distinguish the difference between the two groups rather than one.
Similarity principle
If other factors are the same, then looks belong to a group of similar object.


Each dot in the distance is the same, but we habitually put the same shape of the concentric circles as a group
Similarity case theory


Each module appearance consistent, but the first distinguish it from others on color, which can keep things tidy and give users intuitive feel grey screen and green let show different features.


Shape, spacing, the first obvious difference between the content of the other area, so natural on the vision we separate it into a group and a few other into a set. When doing activities page layout can be put in accordance with this rule? Still use to scratch the scalp to each module should be highlighted to classified these problems?

The same user registration page, it is pure color guide on what is special for the currently executing regions indicate? Obviously it’s the latter, people’s vision will automatically fill color of the same category, and the special blocks will be stripped out. Designers have you noticed the details?


Due to the different alignment will take figure 1 parsed into a column on the left side of the word, the right is a text box parsed into a column, apparently easy to appear when users are using optical illusion.
Continuity principle
Visual tend to perceive continuous rather than discrete, in the form of fragments

The left, we see two intersecting line is blue and orange instead of four line with a dot, you can see the picture on the right is some scattered blue line or IBM three letters? Is three letters, of course, your vision is interested in to discrete pieces form a whole.
Continuity principle

After watching this picture what you feel? The designer figure no place to place, so that the user can’t see all content? Not too! So not only will not affect the visual effect of composition but increase the extensibility of the page, visual intentionally organize the imaginary overall discrete element to be reckoned with. In the main image geometric also narrow all displayed on the page? Boldly cut corner of the main content to show enough, visual impact is stronger?
Closed principle
Visual system automatically try to open the closed up, and its perception as a complete object rather than scattered debris.


Our visual system strongly inclined to see objects, so that it can be a blank area parsed into an object, so we see the picture above shows a circle rather than multiple line segments.
The principle of closed case

We often use the same shape in overlay to display items to full screen, scene of quasi real effect.
Symmetry principle
We tend to break down complex scenarios to reduce the complexity.

We used to put the above parsed into the combination of two simple symmetrical shape, put on the right side of the two-dimensional geometric figure parsed into three dimensional surface.
Symmetry principle

Worry about your project scene with no feeling? Demand that your button is too flat “like button”? Draw the superposition of several surface is above the seemingly high-end western style big stage effect?
Subject/background principle
Our brains visual areas can be divided into the subject and background. Main body includes a occupy our main attention all elements in the scene, the rest is background.

When we used to put small objects overlapping the as the body of the background.
Main body principle case/background


Commonly used in the main display content in the page design “after” placed impression induced background, to pass information to suggest that theme. Met a demand of ash content is often much more atmosphere, the content general arrangement, the essay also is pretty good handling in the background?


Over and above the other content are often used to popup information, as the user attention focal point, the content of the new information briefly as a new subject, relatively Yu Zaixin information substitution, pop-up can help users to understand their mutual environment.
Common destiny
Associated with proximity, similarity principle of eternal life, whether can affect our perception of an object group. Points out that the movement of objects with perceived as belonging to a group or are related to each other.


Spacing size same color graphics, visual graphics will put together are divided into a group.
Principle of common destiny


Sports can’t use static diagram of the illustrations, only hint at work in the same group to convey information, give it to show the same activity rule of form. Such as the same function button HOVER effect, unapt let users can’t distinguish the similar options. Folder, drag the selected folders to appear at the same time when the white background and trajectory is the most intuitive interpretation principle of common destiny.
PS: the full text is reproduced in a web site I see! For we do design, gestalt principle on the page layout is really useful!


75% web designers failed, how do you counter attack?

10 Best Graphic Designs Forums you Should Join

18 Forums Web Designers Shouldn’t Missed

Sensational List Of 25 The Best Design Worldwide Forums

99 Sites All Designers Must Know About

You announced plans to become a web designer, you look forward to sent congratulations, bear hug and encourage people, meet you is an embarrassing silence, muttering and let a person be disappointed advice: “to find good retreat for himself.” You are expected to celebrate the moment it falling from a building, boom, all destroyed.

Web designer career risk is much bigger than the sorting work. In fact, the chance of success almost as slim as many expect an actor to make a living. But, that doesn’t mean you can’t become so wealthy, balance of payments of a few people. If the optimistic view of all this, and draw lessons from previous failure, you may succeed.
The following is a web designer is usually a few mistakes and some tips on how to avoid these mistakes.


Monet can not become a web designer
You can wield your brush like master freely, but you are not necessarily a great web designer. Obviously, artistic attainments are necessary, but you must also have strong problem solving skills, interpersonal co


mmunication and computer skills. You need to know how to use the right colors, fonts, images, symbols, etc., blank, to attract and retain users online, you must also have to decipher your client needs skills, including those who don’t know what you want.
Before starting your web design career, tally up your skills library, honestly look at whether you can be competent the job of a web designer. If you find that in some areas still lack, please swallow your skills step by step.


Content summary:
1 the right attitude, dedicated career attitude and whether on business or on the external image must be professional attitude.
2 organizational and time management experience, planning and allocation of time, especially when a lot of work needs to be done at home.
3 the establishment of a lasting relationship – the best customer is existing customers, focus on customer needs, provide diversified services.
4 networking – use the Internet, media, business activities and peers and experts exchanges, meet the market marketing personnel.


5 blog, write business related quality original article, become an expert, let customer find you through related articles or works, this is the best free promotion (in blog is not up to date now stand cool works the same as the tutorial effect hair:))
6 business skills, improve skills, encounter problems to search engines and net friend for help.
7 to use the right tools – software and equipment, to do a good job, must first sharpen his device, etc.
Finally, self-reliance portal web design business is need perseverance and willpower, accept the challenge, this is a good chance to promote your growth.


Web page is not made of paper
If you are from plane to web design, forget you have a lot of graphic design experience. Web design is a completely different fields. You are no longer worry about space limitations, and tries to as little language as possible convey as much information as possible. The Internet provides unlimited space for you. In fact, here, the white space and a lot of pictures is your best friend.
Your enemy is time. You must attract your audience, stop them by the terrible “back” button, or find other sites. They spend more time on your client page, the more likely they are to take action. That’s the point, isn’t it?
Plunged into web design career before, please ensure that you can well realize smooth transition from paper to cyberspace. You know, WordPress and publications (Press) are quite different.


For graphic transformation web designer extension reading 】 【 eight Suggestions
Content summary:
1, familiar with responsive design characteristics.
2 learn a little HTML language.
3 design dynamic content: including voice, links, and interactive action.
4 color mode: four color to three colors.
5 to master the application principles, network font not all print for the network, you also need to consider the web compatibility.
6 the size of the image format change and designed for hd monitor.
7 is an important part of the search engine optimization and web design, is that you need to know.

You are not your own boss
Some people think that as an independent web designers, will be more easily than work for someone else. Is it true? Self-employment means you additional responsibilities will greatly increase your workload. You have to find their own customers, and they are stalling, you need to take care of “business” work, such as accounting and marketing. You can from nine to five, normal working day for you to say goodbye.
In addition, you may not believe, you are still not in the work for myself. Your customer is the boss. Your work must meet their requirements, specifications and deadline. They don’t even give you a bonus.
Before you took to the web page design career, see the cruel fact, you will be better prepared. Now, before you dumbfounded, learn some knowledge of accounting and advertising.


The advantages and disadvantages of working from home extension reading 】 【 (comic)
Collection is the most powerful proof
When it comes to web development business, vocabulary is weak. No one cares about your recommendation or elaborate resume, work can explain everything, you need to make your portfolio to speak for you.
If you can’t to your potential customers, provide at least five good case, you may starve to death. Before you take hand works reserves in place, you work for someone else before you.
If you have been fully certified, make sure you have the ability to become a successful web designer, then no need to seek the opinions of others. Stand questioning of the relatives and friends and chatter, and believe that a better life will be the best response, 25% of the web designer is indeed to do so.


Packaging Box Structure Design

Writing for this blog for so long, and i was always trying to surprise every one came into my blog. In a fact i was always surprised by the others’ blogs. They are so good and amazing. But i still try to do my blogs, because I believe I can some sort of help, maybe  a little, but this can be helpful for some new beginners for designing.

I am not a professional at design, and i do not know much software. And the only software for me that i mastered is Packmage. Not because i do not want to learn, in fact i am learning Flash, PS, CorelDraw, when i am free. I find that mastering a software is amazing, mastering more will be more fun and wonderful.

Packaging design software for corrugated box and folding cartons is done now, now I am going to do more.


3D_BLANK_SAMPLEWorkflow_en3D_BLANK_SAMPLE2 3D_Color_Sample1 3D_Color_Sample2 Folding FoldingWay ParamericDesign StepAndRepeatFunction TextureFunction SnapLockBottom_2 AutoBottom_1 AutoBottom_2 SnapLockBottom_1 Box0214B Box0214A HandBag5 HandBag1 HandBag2 HandBag3 HandBag4 D013_v3 D013_v1 D013_v2 D024_2 TissueBox1 TissueBox2 TissueBox3 D007_2 D010_2 D010_1 D023_2 D023_1 A019A_v3 A019A_v1 A019A_v2


PS Color Mixed Mode– Why Need To Learn Theory

This is the so-called return to original nature or attend to trifles and neglect the essentials? Don’t rule out any great artist, has a strong sense of color, but I think this kind of intuition, has became the color theory of his own, is also a kind of many years’ accumulation. Now, popular digital art, with the aid of design software, has been completely change the way most designers design. I am a programmer, after is a designer, it makes me more to think about the color, the relationship between the essence of digital art. How to illustrate the theory guiding practice, I first list several common examples, let’s face theory, aware of how important it is to study theory. Here i am going to explain the system about “color mixed mode”.


A, The use of the material:
From many web sites, you can easily download a lot of PSD design material,which are mostly black, unique minority will have a white background, how many people in order to make synthetic effect, painstakingly to cutout, then do synthesis, especially the translucent and there is hair, use the channel to the cutout, cs5 version for this kind of people even specially provides the function of “adjust the edge”. Actually material natural design intent, it is not that. The following is a common dazzle light material:


A synthesis with below figure.

The application of “light” mixed mode, is easy to perfect synthetic up:


Why? Because:
Light blend mode – between the two colors, take the color is more bright as a result.
Black is darker than any color, so black can be replaced by any color. On the contrary, if the bottom of the material is white, it should use the “dark” blend mode.
Dark blend mode – between the two colors, take the darker color as a result color. Because white is brighter than any color, so can be replaced by any color.
Most backgrounds of the material are black, that is why. Like when doing film synthetic, the background is blue.

2, Senior sharpening
Sharpening can be said to be the eternal theme of PS. Built-in many sharpening function in PS. Such as: the unsharp mask sharpening, sharpening, sharpen edges, further sharpening, smart sharpen, they are used in different occasions, and all the pictures have a lot of damage, more advanced sharpening as LAB sharpening keep + soft light etc. The two of those,injuries are relatively small.

Under the following main said LAB sharpening:
L A B is a kind of color pattern, with HSB, RGB, CMYK constitute the whole PS color system. They are from different directions to describe color. The lab is a theoretical model of color.
L: on behalf of the brightness of the color.
B: represent two different color vector directions.
To put it bluntly. A and B channels are used to record the color informations, L is to record luminance information. And we distinguish an image is clear, rely on to identify the brightness difference. Not by hue, color difference value. So if we only sharpen L channel. In this way, will retain more raw color information. The following figure:


Through the “image”, “pattern”, ” LAB color”, command image into LAB color mode. Then access to panel, select channel (channel) lightness L.


Again to perform L channel sharpening operation, set up the following figure


Back to channel panel, select the Lab channel mixer, get the effect as shown in figure:


In the place such as hair and green bristlegrass have very good effect. The color and saturation have a complete reservation.
You probably are familiar with the usage, I think if you are familiar with, more can understand how the use of theoretical knowledge, theory of how important it is. Just like the second, we don’t need to understand the complete connotation of LAB, already can receive good effect.

Three, color the black-and-white photos


In the face of such a black and white photo, need to give her color, because we know that the texture of the picture is in relationship between light and shade to record, if we adopt adding color to adjust the transparency, color is stacking up, but the contrast of the picture will reduce, the texture will weaken or even lost. When we realize that there is a consistent with the understanding of the HSB color department, the brightness is used to keep the contrast of B. The other two H (hue) respectively, and the saturation concentration (color), obviously, the two is used to control the color.
Then we can use “color” mixed mode, the following uses a large color optional daub, see the effect first, then to explain





Can see texture at all, and fundamental changes have taken place in color. So to give the first color images, but wants to keep the texture you can use this method.
The brightness of the “color” mixed mode with a bottom layer + the hue and saturation results color layer.
Why not use “hue” mixed mode? Because there is no color black and white, simply change the hue is unable to change the color. Like any number by zero is still zero.
Further, if we want to make skin more soft and natural, the diagram below:


Want to let the skin become more ruddy, and of course we can use “hue/saturation” command, or “color balance” and so on the order, if you want to keep more original information, you should be a direction of the color, but not all destructive changes, if you want to change, on the premise of achieve the same purpose, please try to be gentle.
We know that the color is made up of RGB channels. Can also be composed of CMYK. We first based on RGB for a change. Need to increase the red, you just need to add a bit of brightness in the red channel. Here I add knowledge to the novice, this is what you can learn in any book of knowledge:
RGB, respectively, represents the Red Green, Blue three colors: Red, Green and Blue. They are the three primary colors of light.

Each channel is divided into a scale of 0-255 to a total of 256 level, you can imagine RGB 3 kinds of color the lamp, a total of 256 different brightness level, when all the lights all, namely R255 G255 B255 is white, of course, when all the lights, that is, R0 G0 B0 is black.
A channel is used to record the color information, respectively using color from black to white said the channel of how many, is the lamp brightness level.
We hope to a little bit more red. So only need to be in the red channel, in the face, with “the dodge tool to carry bright operation”. The following figure


Of course, if you have a magenta channels means to CMYK, also has the same effect, then congratulations, you have learned something.

2D-3D Packaging Box Design

2D-3D3 2D-3D1 2D-3D4 2D-3D2 2D-3D5


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Packaging Design Overview(Inspirations)

Key Points: packaging background and art characteristics, value and function of packaging, the specific requirements and the practical significance of green packaging design.

Tip: To know the historical background and development process of packaging, can help packaging designers capture design elements, to express different design requirements. Grasp and understand the value and function of packaging, to better cooperate with enterprises to do economic and practical product packaging. Understand the concept of green packaging design for packaging designers, put forward further requirements on design, packaging designers mission to protect the environment.


Packaging is closely related to people’s life. In primitive society, people struggle with nature and live a primitive life. At that time, because there is no food storage, so there is no packaging needs. Later, with the development of production, people rely on production can be self-sufficient, the rest will think of storage and packaging.
Most of the ancient packaging made from natural materials. Such as burning vessels with mud, basket with straw, with some plants and vines, leaf, fruit shell as packaging materials, etc. Some materials have been spreaded to today.


Today, we study the packaging, not focusing on the ancient packaging, but focus on the modern packaging. Modern packaging started from the European Industrial Revolution (1760-1830), it has a history of 200 years.
In 1768, Watt invented steam engine
In 1798, Filed inventedof lithographic printing
In 1856, Britain invented corrugated paper, began as a hat of the lining
In 1871, an American, John packed bulbs with corrugated cardboard; in the late 19th century, invented outer packaging with corrugated carton… All these create conditions for the development of modern packaging.


1.2 The concept and classification of packaging
1.2.1 The definition of packaging
About the packing definition, every country has edited into packaging language dictionaries.
American packaging definition – packaging is the preparation for the product shipping and sales behavior.
UK packaging definition – the packaging is the art, science and technology preparation for goods transportation and sales.
Canada packaging definition – is a good tool to deliver the product of the supplier to the customer, and can keep the good state of the product.
Japan packaging definition – the packaging is to use appropriate materials and containers with technology, make our products reach the destination safely. The product can protect its contents in the transportation and storage process and maintain the value of the product.
China packaging definition – the overall name of material and auxiliary material, etc for protecting products, convenient for storage and transportation in the process of circulation, promoting sales, according to certain technical methods and use of containers. Also refers to, in order to achieve the above purpose, and use container, materials and aids in the process of adding some technical methods such operating activities.


1.2.2 The classification of the packaging
Classified byfunction: can be divided into domestic packaging, export packaging, special packaging (military, arts and crafts, rare and precious cultural relics, artwork, etc.).
Classified by material classification: can be divided into the wooden box packaging, carton packaging, plastic packaging, metal packaging, glass packaging, etc.
Classified by content:: can be divided into food packaging, pharmaceutical packaging, metal packaging, cloth packing, solid or liquid, powder, etc.
Classified by packaging technology: can be divided into waterproof packaging, packaging, vacuum packaging, compression packing, ventilation method, etc.
Also known as transport packaging, industrial packaging, is also great packaging or outer packaging. Look from the extent of the packaging can also be referred to as the packaging for the third time.
Commercial packing – also known as sales, also called small package or a dress. Look from the extent of the packaging, may be called the second packaging.


Box Structures




Packaging plays an important role in products.

Here are some basic box structures of packaging.BoxTemplate21 BoxTemplate20 BoxTemplate19 BoxTemplate18 BoxTemplate17 BoxTemplate16 BoxTemplate15 BoxTemplate14 BoxTemplate13 BoxTemplate12 BoxTemplate11 BoxTemplate10 BoxTemplate9 BoxTemplate8 BoxTemplate7 BoxTemplate6 BoxTemplate5 BoxTemplate4 BoxTemplate3 BoxTemplate2 BoxTemplate1