Tag Archives: Graphics

What is a gestalt?

Gestalt psychology was born in 1912, is a research team made up of German psychologist who tried to explain the principle of human visual. They looked at a number of important visual phenomenon and compile the directories. One of the most basic Discovery is that human visual is overall: our visual system automatically build structure of visual input, and in the nervous system level perception shapes, graphics and objects that are not only see the edge, line and area. “Shape” and “graphics” in German is Gestalt, so the theory is also known as Gestalt principles of visual perception.

The most important gestalt principles
Proximity principle; Similarity principle; Continuity principle; Closure principle; Symmetry principle; The subject/background principle; The principle of common destiny.
Proximity principle
Proximity principle is the relative distance between the object will affect whether we perceive it and how to organize together. Close to each other (relative to other objects) object seems to belong to a group, while those far away automatically classified as group.


As shown in the above, left in the round in horizontal direction is closer than the vertical distance between each other, then we see four rows of dots, on the right side of the four columns.
Principle of proximity


Two figure cut from different business site index module, although key marked with red in the first picture classification field, but the visual habit or will to as a group, and displayed the actual behavior of the arrangement of repel, when users read cause unnecessary visual illusion. The same content, and figure 2 arrangements done and unified content grouping, as a user, to find the content is more intuitive and clear?


This is two different objects, designers in processing design form done completely consistent, but as a result of middle distance is a clearly distinguish the difference between the two groups rather than one.
Similarity principle
If other factors are the same, then looks belong to a group of similar object.


Each dot in the distance is the same, but we habitually put the same shape of the concentric circles as a group
Similarity case theory


Each module appearance consistent, but the first distinguish it from others on color, which can keep things tidy and give users intuitive feel grey screen and green let show different features.


Shape, spacing, the first obvious difference between the content of the other area, so natural on the vision we separate it into a group and a few other into a set. When doing activities page layout can be put in accordance with this rule? Still use to scratch the scalp to each module should be highlighted to classified these problems?

The same user registration page, it is pure color guide on what is special for the currently executing regions indicate? Obviously it’s the latter, people’s vision will automatically fill color of the same category, and the special blocks will be stripped out. Designers have you noticed the details?


Due to the different alignment will take figure 1 parsed into a column on the left side of the word, the right is a text box parsed into a column, apparently easy to appear when users are using optical illusion.
Continuity principle
Visual tend to perceive continuous rather than discrete, in the form of fragments

The left, we see two intersecting line is blue and orange instead of four line with a dot, you can see the picture on the right is some scattered blue line or IBM three letters? Is three letters, of course, your vision is interested in to discrete pieces form a whole.
Continuity principle

After watching this picture what you feel? The designer figure no place to place, so that the user can’t see all content? Not too! So not only will not affect the visual effect of composition but increase the extensibility of the page, visual intentionally organize the imaginary overall discrete element to be reckoned with. In the main image geometric also narrow all displayed on the page? Boldly cut corner of the main content to show enough, visual impact is stronger?
Closed principle
Visual system automatically try to open the closed up, and its perception as a complete object rather than scattered debris.


Our visual system strongly inclined to see objects, so that it can be a blank area parsed into an object, so we see the picture above shows a circle rather than multiple line segments.
The principle of closed case

We often use the same shape in overlay to display items to full screen, scene of quasi real effect.
Symmetry principle
We tend to break down complex scenarios to reduce the complexity.

We used to put the above parsed into the combination of two simple symmetrical shape, put on the right side of the two-dimensional geometric figure parsed into three dimensional surface.
Symmetry principle

Worry about your project scene with no feeling? Demand that your button is too flat “like button”? Draw the superposition of several surface is above the seemingly high-end western style big stage effect?
Subject/background principle
Our brains visual areas can be divided into the subject and background. Main body includes a occupy our main attention all elements in the scene, the rest is background.

When we used to put small objects overlapping the as the body of the background.
Main body principle case/background


Commonly used in the main display content in the page design “after” placed impression induced background, to pass information to suggest that theme. Met a demand of ash content is often much more atmosphere, the content general arrangement, the essay also is pretty good handling in the background?


Over and above the other content are often used to popup information, as the user attention focal point, the content of the new information briefly as a new subject, relatively Yu Zaixin information substitution, pop-up can help users to understand their mutual environment.
Common destiny
Associated with proximity, similarity principle of eternal life, whether can affect our perception of an object group. Points out that the movement of objects with perceived as belonging to a group or are related to each other.


Spacing size same color graphics, visual graphics will put together are divided into a group.
Principle of common destiny


Sports can’t use static diagram of the illustrations, only hint at work in the same group to convey information, give it to show the same activity rule of form. Such as the same function button HOVER effect, unapt let users can’t distinguish the similar options. Folder, drag the selected folders to appear at the same time when the white background and trajectory is the most intuitive interpretation principle of common destiny.
PS: the full text is reproduced in a web site I see! For we do design, gestalt principle on the page layout is really useful!

Five Web Design Skills — Let Users Get Crazy With You

     We all want a successful design revision can make websites with renewed vigor, not only to attract users, and users are willing to spend more time to browse. To do this, don’t need any mysterious skills. Here will tell you to get your website more popular skill, take that ~

     As we all know, appealing illustrations, creative layout and persuasive content can attract users. But sometimes it is not such matter. You may had a similar experience, proud to make the most fashionable page without ideal views. That kind of feeling, you know.

     First of all, we first clarify, right page layout should be like this: to induce the audience to explore your site, let them stay on the information you provide, the last to them to take action. Now, get into the business, hope you can get some useful information from this article.

1. Make the users fall in love at first sight

  A combination of graphics and content, let the user see admire, produce emotional resonance, are deeply attracted. There are two methods (A) keep the same page layout, lest visitors not to escape. (B) using attracting and high resolution graphics.

   Learned anything: create a unified visual experience, use emotional colors and lines, to mobilize the participation of users, combined with compelling content, just enough to give the user a surprise.

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More: how to use the shape to make moving effect in the web page

2. Tell stories

     We all like the gossip in the break room, at the party. When we share these stories, we give more attention. In that case, why not tell a story on your website? You can draw lessons from the practice of some movie website.
Learned anything: time tested, this is a good way to improve user participation. The key is you must be good at telling stories. Learn some knowledge about information hierarchy, will help you better understand the psychology of audience, let your web design get a higher conversion rate.

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More: 30 websites that used visual storytelling

3. Get rid of the conventional

    We are always attracted to unusual things. Brainstorming can help you find ways to make your web design to stand out. Start with high-definition graphics and unique format, a good layout absolutely can reinforce your message.

    If you always do what others do, you will be always buried in the crowd. However, if your site is different, your message will stand out, get attention. New journey always make people nervous, but must be worth to explore.

  Learned anything: when users interact with your site, to leave an indelible impression on them. Like your favorite ice cream flavor is better than other myriad taste, your web page layout should strive to become the audience favorite flavor, and make them want to come back at any time. The key here is study + creativity. Yes, please hold the boundaries between unconventional and strange.

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More: 30 unconventional and new website designs

4. Put the important information on the first screen

     Network competition under the normal, it is difficult to get new visitors. So, once the user on your site, you must hope that they stay in website longer. Relatively speaking, don’t need to scroll the screen operation, people are willing to spend more time to stay. So the design must be efficient. Wisely make response actions, preferential information or register button on the first page, you can benefit from the user feedback.

     What did I learn: the arrangement of information, should let visitors quickly find what they are looking for. Even promote visitors after he found what he needed information, continue lingering on your site.

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More: first screen design — the head of web design version

5. Continue improving

     Game master also can’t win every time. We all need to practice, fine-tuning skills, to do better in the game. Adjust your website design, make the target audience like, is a gradual process.

    Learned anything: continuous improvement of the old concept has been introduced in Japan for decades. To design your website, and then test it, then test again, see what are the most popular pages. Also, you can also find website bounce rate is higher. There is no short way to success.

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More: Iterative — not to improve the quality and function of the design

       Attached tips: enjoy inspirations like enjoy the beauty. For inspiration, keep creative inspiration and create your inspiration. Google key words such as “web design inspiration”, you will get spewing from countless other web design inspirations. This will help you break your creative bottlenecks. Please bring fun to design, if you are stuck, let oneself catch a breath.

  What did I learn: inspire your groceries. In order to find the great idea, sometimes you just need to take a step back. Look at other people’s masterpiece, you are likely to develop themselves, on the other side to discover a new skill. You might not create masterpieces, but there must be a new harvest.

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More: 20 web design trends in 2013

        Learned these rules? Break them now – that is to create!

       If you already have a website or is about to do a website, look at it now. Remove all the interference information, remove affect and dilution reading information content, only keep necessary. When you will be useless after excluding, you’ll get a good website. When you have a place in the heart of the user, they can be hard to leave you now.

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7 Packaging design beginners requirements —- elements in the packaging design

     We study the structure of the packaging design, next we are going to learn the packing decoration design. How to make the packing decoration design more elegant in place? This needs from three visual elements of packaging design: text, graphics, color.

1. Text

     Text in packaging design occupies a very important position, have the effect of conveying commodity information.


   Three text types of packaging design :

(1) Brand name

    Brand name text usually arranged on the main display of the packaging, generally identified, adornment is strong, bold font, in order to enhance visual impact.



(2) Data and instruction words

     Belong to law qualitative text captions, unified, standard should be adopted for the print. Distribution in the back of the packaging or side. The font should be clear, make consumers feel credibility.


(3) Advertising text

     In order to strengthen the promotion strength, can appear sometimes package some advertising text. This kind of words are used as the attributes of the goods or marketing text. Generally adopt flexible and varied font, such as advertising, variety, handwriting and so on.


     Note: the rich text expression can give consumers different psychological feelings. Such as bold, strong and bold style have fitted; Song typeface simple sedate, generous and elegant style, etc. Font design, should guarantee the form and content are unified. Medical supplies such as often use concise and simple font; Sporting goods use dynamic, have the font of movement; With a long history of traditional calligraphy font is chosen mostly goods to SMS, etc.



2. Graphics

    Graphics is a kind of important nonverbal elements of visual symbols, with the characteristics of a straightforward conveying information and playing an important role in selling goods.


    Graphics has the characteristics of visual and richness and vitality, cause psychological reactions of consumers on the vision, and guide the consumer purchase behavior.



    Graphic form is varied, but in general, can be divided into the following two kinds:

(1) The representational graphic
     Representational graphic table form of natural objects, is the meaning of the image creation, with honesty, description methods, let a person be clear at a glance, can understand what it expresses.


    Tip: This kind of form, the most can specifically illustrate the packing of the products, to emphasize product sense of reality. Representational graphic form, can adopt the method of photography and painting, make the image intuitive and artistic appeal.


(2) Abstract graphic forms

    Abstract graphics refers to use of point, line and change has indirect influence of graphics.


    Abstract graphic forms is free, rich and colorful. Someone from the technique as abstract graphics, occasional abstract graphics, abstract texture, computer aided design, etc.



    Mediocre packaging design can’t be attractive charm of the market many similar products , to attract consumer attention, must design distinct graphic personality.

3. Color

     The color of packaging design is one of the most active factors affecting vision, which can promote sales, set up the brand image, etc. Compared with the graphics, text and other elements is more visual impact.


     When determining the color of packaging design, first of all, should determine the overall tone of color in the packaging. Different colors can give a person the different imaginations of space. Warm color can let a person feel warm, for example, arouse people’s appetite, often used for children’s products, food, cosmetics packaging, etc.


    Cool colors are cold hard, relaxed feeling. Commonly used in frozen food, health supplies, medicine packaging, etc.



     Second, we should pay attention to colorific contrast relation, improve the visual cognition of color in packaging design.


    Finally, to harmonize and unify, make images to achieve harmony and rich color effect.