Tag Archives: Packaging Design Beginners

8 Packaging design beginners are required to know— packaging design forms

   If you have learned three visual elements of packaging design, so how to make the reasonable arrangement of these elements, to have good visual effect? This tutorial will teach you the rules of the form and arrangement, when you try to arrange these elements.

1 Form rule

  Form in the package design should be arranged by the trademark, commodity packaging graphics, text, color such elements of the packaging display face.


    Good packaging design form, it is necessary to master the related form rules. There are a lot of form rules. In the following three aspects, i will explain the detailed rules for you of the packaging.

(1) The main body and the foil

    In picture design, name or image of the product usually as the main body, the other elements as foil. So that we can make the outstanding theme, primary and secondary, make the main information is easier to communicate.


(2) Symmetry and balance

    Symmetry refers to the left and right amount and shape, balance refers to the left and right sides equal and ranging form. Balance gives a person the sense of lively, symmetry gives a person the sense of smooth and solemn.



(3) Contrast and coordinating

    If there is no comparison in the composition of a picture, will appear drab routine; If there is no coordination, each element will appear in the picture. Below the first diagram, compared with red and green, and enhance the visual impact; Coordinate with yellow and black at the same time, and make the picture give people a feeling of unity.


    Tip: in addition to the above rules, composition should also follow the rigorous structure, changing rhythm , perfect order form such laws.



2 Arranging forms

    On the basis of these forms in accordance with the above rules, the packaging design appeared a variety of forms, these forms can be summarized as the following:

(1) The vertical arrangement

    The vertical arrangement of each element in the form of vertical, give a person the feeling of serious, tall and straight. It has a strong sense of rhythm and direction, in a form suitable for the long, high product appearance.


(2) The horizontal arrangement 

    All elements are arranged in the form of transverse horizontal, this form gives a person the feeling of quiet and stable.


    Note: this form is easy to give a person inflexible sense, so should seek changes in stability.

(3) Tilting from

    Each element from down to up or from left to right, in a uniform rhythm to form visual images. This form has a strong sense of direction and speed.


(4) Arc type

    This kind of packaging design is flexible, give a person the feeling of romance, smooth, stretch. The form includes round type, S line type, rotary, and so on.


(5) The scattered point arrangement

    Each element without strict format, but give a person a kind of sense of order. This kind of packaging design is free, bold and unrestrained, having strong space feeling .


    Note: if this form can not be handled properly, will give a person the sense of chaos.

(6) Center type

    The main performance elements placed in the center of the image, have stable vision, outstanding image effect. But this kind of packaging design can give a person the feeling of a kind of mechanical.


(7) Superimposed type

    Each element superimposed, make images rich stereo, have a sense of rhythm.


(8) Comprehensive type

    This kind of packaging design is to point to use a variety of patterns, give flexible impression to the person.



6, Packaging design beginners required —- vessels modeling design

     As we have learned a lot knowledge about packaging design,this tutorial will give you a little knowledge of the packaging design: vessel modeling design. In the social life, in order to meet the demands of living or working, all kinds of vessels are produced. Vessels modeling design should not only have practical, but also should have the aesthetic feeling to the person.

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1. Basic requirements of the vessel modeling design

     Vessels are for holding items or as a decoration of the floorboard of the object. Vessels can be made of different materials, and made into various shapes, in order to meet different needs.


    Successful ware design should follow certain rules and requirements, can be summarized as the following aspects:

(1) Function requirements

    Primary function is accommodate and protection functions. Ensure that content from being damaged in the process of handling and using, there will not be any leaks or leakage.


(2) Economic function
   Vessel design must understand the characteristics of the technological process and requirements, make design for process, thus reducing the economic cost. 

    Tip: packaging materials match to the sales price , with reasonable design to reduce damage in production, circulation and waste.


(3) Aesthetic requirements

   Vessel design on the basis of the function to meet, should fully show the aesthetic feeling of modeling.




2 The vessels design method of modeling

    Vessel design is a space art, the method can be summarized as the following six kinds:

(1) Line method

    This method refers to the designer to use all kinds of lines on the paper designed a method to vessels. Design ware line is adopted by the different modeling, give a person different feeling.

    Tip: lines can be roughly divided into hard and soft. Hard line including vertical, horizontal and diagonal lines, etc.; Soft line including curves, arcs, etc.




(2) Sculpture method

    First determine a basic form, and then the body is combined or cut in a variety of forms, form the expected effect of modeling. Sculpture method can be divided into integral sculptures and local sculpture. The first picture below, for example, adopted the method of local sculpture, bottle cap is carved stone sculpture, decorate the exterior of the vessel, both can do cap again.


(3) Simulation method

    The structure of the vessel form imitate directly to an animal or person, in order to highlight the characteristics of products to attract consumers, this is a kind of visualization simulation design. The first picture below, for example, the use of special shape, highlighted the commodity is the feature of dairy products.


(4)Light and shade method

     Light and shade can be used to make objects have stereo feeling. By increasing the number of vessels form above, highlight the vessels of refraction effect and shadow effect. Under the first picture, for example, glittering and translucent and transparent body was covered with neat bump squares, output of the shadow of the different depth, give a person a kind of feeling of corrugated.


(5)The method of texture

    Texture refers to as a result of material preparation, organization and structure, make the person produce different feeling of tactile and visual sense. For example, we often say the concave and convex, sculpture, corrosion, sandblasting, etc.


    Under the first picture, for example, use ground glass and electrochemical aluminum two different skin textures as a bottle, make vessels without smooth and glossy surface formed bright contrast. Note: texture method must be to achieve a contrast, make modeling have more features.



(6) Inlaying

    In vessel modeling design, the different material combinations in a body, we call it the Mosaic method. This method can cover up and make up material defect in processing.

    Tip: now see mosaic design between a metal and metal mosaic, mosaic between plastic and plastic, metal and glass mosaic, between the plastic and glass mosaic, etc.


3, Packaging design beginners required — packaging applications

We know what is packing now, then we learn how to use the packaging. Different kinds of goods, in the application of packaging, pay attention to different problems and design thinking.

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Good packaging design can not only attract people’s attention, but also should make people quickly identify the types of commodities, make the commodity information more accurate and make communication more direct .
                             1. Food packaging design

In food packaging, should pay attention to the performance of text and graphics.
Writing should be concise and vivid, easy to remember, easy to read; Graphics generally use food itself as the main image, make the product information more intuitive.

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Different ages of consumer groups are having different requirements of food packaging. Children’s food packaging, for example, consideration should be given to the children’s psychology, use lively and novel font, as well as the image of children’s favorite, such as the lovely animals, cartoon characters, etc.

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Food packaging should also fully consider the taste, that cause the consumer’s appetite. For example, different colors can give a person different senses of taste feeling. Bitter feeling of dark brown; Sweet feeling of red; Delicious of yellow; Sweet and sour of fresh green.

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In addition to the color, the shape and the material of the packing also affect the taste. Such as vegetables and seafood using transparent and translucent packaging, giving people fresh impression.

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                               2.Tea packaging design
Tea packaging has a very strong requirement for culture. China’s long culture became the creative source of tea packing design. Such as the forms of Chinese painting, poetry, calligraphy, etc., expressed the flavor of tea and the refined artistic conception.

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Different tea type, its color, aroma and taste is also different. Such as clear fresh green tea , strong pure black tea, fragrant flavor flower tea, full-bodied peaceful oolong tea , etc. So, as for packaging design, grasp these features accurately to reflect the product characteristics better.

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Tea of famous producing area or tea of strong regional characteristics, can use the technique of outstanding local characteristics in design. “Yunnan pu-erh tea” produced in Yunnan, for example, using Yunnan local scenery as visual design elements in packaging, expressed a strong local characteristics.

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                            3.The wine packaging design
Wine packaging design has a strong regional and cultural character. Such as Chinese liquor using Chinese porcelain as packaging materials, highlighted the Chinese characteristics.

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Tip: the variety of wine, such as Chinese liquor, Russian, vodka, Japanese sake and fruit wine, and western whisky and wine

A good wine packaging should adopt different materials and artistic techniques, so as to highlight the characteristics of the temperament and the grade of the wine itself, to attract consumers successfully.

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                             4.The cosmetics packaging design
Cosmetics is a kind of product that are always following the fashion trends, so the design of packaging should emphasize its fashion and personality.

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Note: cosmetics according to different purposes can be divided into beauty cosmetics, such as perfume, color makeup, creams, etc.; And clean cosmetics, such as shampoo, soap, facial cleanser, etc.

Cosmetics packaging design is often influenced by brand positioning, sales selling point, target customers. As for the same product — perfume, for women should be with tonal and downy pink dream full line ; And for men should be given priority to with dark gray and the structure of the sharp edges.

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In the cosmetics packaging design, no-decoration design style is very outstanding. This kind of style to keep simple better than complex, practical is better than the beautiful principle, the packaging is not luxury, not fancy, only the simple text symbols as the main design elements.

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                                5.Electronic product packaging design
Electronic products belongs to technology-intensive products, unable to bear external shocks, afraid of damp, afraid of electrostatic and high temperature, etc.. Thus, in this kind of packaging design, should pay special attention to these problems.

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Tip: electronic product packaging design should consider the cushion and antistatic design.

When design electronic product packaging, to embody the sense of electronics technology, fashion sense and young feeling. Text, color and graphics should have strong contemporary feeling and visual impact.

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Packaging colors of electronic product often use green, black, gray as key colors, reflects the masculinity and sense of science and technology.

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                                6. Pharmaceutical products packaging design
Pharmaceutical products packaging design has the dual nature of drugs and goods. This decided the scientific principles of medicine packaging design. In the packaging design, attention should be paid to its security, security, and normative.

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At the same time, drug packaging should be designed according to characteristics of medicinal drugs themselves. The treatment of cardiovascular drugs, for example, should avoid using red, because red can increase heart pressure make the pace of a pulse speed, cause vascular expansion, lead to increased blood pressure.

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                                   7. Gift packaging design
Gift packaging design is for respect, love,care and celebrations. So the gift packaging is more particular about materials, structure,s decorations and so on than other packagings.

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Gift packaging design is no longer blindly pursue luxuriant, the excessive packing of luxury, but showed a variety of styles. From the elegant to the contracted and lively; From the romantic warmth to simple but elegant simplicity, etc.

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Different nationalities, different environments created different cultures, so that the gift packaging gradually formed colorful and distinctive cultural style and artistic style.

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Packaging Design Beginners’ Requirements

 1— To know packaging

 In daily life, we often come into contact with all sorts of goods. Observe the packaging of goods is the beginning of knowing commodity. That means, the stand or fall of in the process of product sales, packaging design plays a vital role. This tutorial introduced the knowledge about packaging design, first of all, — what is packing.

(1) The concept of packing
Protect products in the process of circulation, not only convenient for storage and transportation, but also good for promoting sales.

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At the same time, packing is also the overall name refers to use the container , materials and AIDS in a certain technical method

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(2) The functions of packaging
Packaging has become an important part of the product, has important function in the product, can be divided into the following three aspects:

protection function
Protection function is the most basic function of packaging. Protection function can protect the goods in transit, not easy to cause loss in quality and quantity;

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At the same time, the packaging can also help prevent external environment from damaging packing materials. Packaging of lining and the design of the diaphragm, for example, is to prevent some vulnerable items is shaken and extrusion in the process of circulation.

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Convenience function
Packaging can have the convenience function. Scientific packaging is more conducive to use. Some of the food packaging, for example, to facilitate the open and add the sawtooth design.

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      Good packing also considers whether it is facilitating people to transport or use space effectively. Whether it is reasonable to arrange commodity packaging, convenient split, assembly, etc.

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The function of improving the overall image
Packaging can increase the overall image of the goods, can directly stimulate the consumers’ desire to buy, make it produce purchasing behavior; Also played a propaganda effect to promote sales.

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