Tag Archives: Packaging

Packaging Box Structure Design

Writing for this blog for so long, and i was always trying to surprise every one came into my blog. In a fact i was always surprised by the others’ blogs. They are so good and amazing. But i still try to do my blogs, because I believe I can some sort of help, maybe  a little, but this can be helpful for some new beginners for designing.

I am not a professional at design, and i do not know much software. And the only software for me that i mastered is Packmage. Not because i do not want to learn, in fact i am learning Flash, PS, CorelDraw, when i am free. I find that mastering a software is amazing, mastering more will be more fun and wonderful.

Packaging design software for corrugated box and folding cartons is done now, now I am going to do more.


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2D-3D Packaging Box Design

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Packaging Design Overview(Inspirations)

Key Points: packaging background and art characteristics, value and function of packaging, the specific requirements and the practical significance of green packaging design.

Tip: To know the historical background and development process of packaging, can help packaging designers capture design elements, to express different design requirements. Grasp and understand the value and function of packaging, to better cooperate with enterprises to do economic and practical product packaging. Understand the concept of green packaging design for packaging designers, put forward further requirements on design, packaging designers mission to protect the environment.


Packaging is closely related to people’s life. In primitive society, people struggle with nature and live a primitive life. At that time, because there is no food storage, so there is no packaging needs. Later, with the development of production, people rely on production can be self-sufficient, the rest will think of storage and packaging.
Most of the ancient packaging made from natural materials. Such as burning vessels with mud, basket with straw, with some plants and vines, leaf, fruit shell as packaging materials, etc. Some materials have been spreaded to today.


Today, we study the packaging, not focusing on the ancient packaging, but focus on the modern packaging. Modern packaging started from the European Industrial Revolution (1760-1830), it has a history of 200 years.
In 1768, Watt invented steam engine
In 1798, Filed inventedof lithographic printing
In 1856, Britain invented corrugated paper, began as a hat of the lining
In 1871, an American, John packed bulbs with corrugated cardboard; in the late 19th century, invented outer packaging with corrugated carton… All these create conditions for the development of modern packaging.


1.2 The concept and classification of packaging
1.2.1 The definition of packaging
About the packing definition, every country has edited into packaging language dictionaries.
American packaging definition – packaging is the preparation for the product shipping and sales behavior.
UK packaging definition – the packaging is the art, science and technology preparation for goods transportation and sales.
Canada packaging definition – is a good tool to deliver the product of the supplier to the customer, and can keep the good state of the product.
Japan packaging definition – the packaging is to use appropriate materials and containers with technology, make our products reach the destination safely. The product can protect its contents in the transportation and storage process and maintain the value of the product.
China packaging definition – the overall name of material and auxiliary material, etc for protecting products, convenient for storage and transportation in the process of circulation, promoting sales, according to certain technical methods and use of containers. Also refers to, in order to achieve the above purpose, and use container, materials and aids in the process of adding some technical methods such operating activities.


1.2.2 The classification of the packaging
Classified byfunction: can be divided into domestic packaging, export packaging, special packaging (military, arts and crafts, rare and precious cultural relics, artwork, etc.).
Classified by material classification: can be divided into the wooden box packaging, carton packaging, plastic packaging, metal packaging, glass packaging, etc.
Classified by content:: can be divided into food packaging, pharmaceutical packaging, metal packaging, cloth packing, solid or liquid, powder, etc.
Classified by packaging technology: can be divided into waterproof packaging, packaging, vacuum packaging, compression packing, ventilation method, etc.
Also known as transport packaging, industrial packaging, is also great packaging or outer packaging. Look from the extent of the packaging can also be referred to as the packaging for the third time.
Commercial packing – also known as sales, also called small package or a dress. Look from the extent of the packaging, may be called the second packaging.


Box Structures




Packaging plays an important role in products.

Here are some basic box structures of packaging.BoxTemplate21 BoxTemplate20 BoxTemplate19 BoxTemplate18 BoxTemplate17 BoxTemplate16 BoxTemplate15 BoxTemplate14 BoxTemplate13 BoxTemplate12 BoxTemplate11 BoxTemplate10 BoxTemplate9 BoxTemplate8 BoxTemplate7 BoxTemplate6 BoxTemplate5 BoxTemplate4 BoxTemplate3 BoxTemplate2 BoxTemplate1

Packaging Design Appreciation

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        The packaging design has a retro feel. And plain regression.

        The design is simple and easy, use the appearance of a bamboo pole.

       Have a strong sense of design and modeling.

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     The shape of the bottle using the shape of a light bulb, novel ideas.        

      Beautiful color and to add strong sense of quality.

      Vintage wine bottle shape, the shape of the ancient copper, dark bottle color have strengthened the ancient feelings.

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     Full of interesting packaging, design can be interesting and full of stereo feeling, give a person a pleasant mood.

Packaging Design Appreciation   6      The packing of the West Lake combined the culture of the West Lake water and the broken bridge, the Hangzhou image becomes more strong, and with more modeling idea.

       Creative packaging, shoe box with shoes laces as a creative point, let the shoe lace become a shoebox decoration.

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      The inside structure design enhanced the protection of product.

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     Rich color, bright eye-catching. Small point of change and the change of the hollow made packaging of a single appearance rich.

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     Creative and interesting packaging, simple and do not lose characteristics.

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     Strong glass textures, increase the smell of perfume and visual impact.

     The modeling of simple luxuriant temperament of also do not break.

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      Translucent packaging allows customers to see the appearance of the goods inside, know the cookies taste, enhance the customer’s taste.

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       Break the traditional image of mobile phone box, use packing box internal space more reasonable, save costs.

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      The colorful changes and collocation, outside modeling of the box is a highlight of the packaging, attract the attentions of the children.

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       A variety of flavors of ice cream, reflects their tastes and the content on packaging.

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      Chocolate packaging, full of sweet and romantic feeling. Like a book, there are a variety of flavors and easy to eat, and after eating, the collection can be set.

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       Packing box, in the form of tai chi with wood materials, full of medieval classic lasting appeal. The bottle packaging design elegance, painting with top hollow design is high quality and restore ancient ways.

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      This kind packaging of perfume is unique, you can tell differences from the colors.

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      The bottle is very style, color is very bright and different, simple but colorful.

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       Thought-provoking all kinds of tableware packaging, let people remember that this is a tree, to wake up people of environmental conservation.

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       Cat food packaging, creative.

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      Different taste, the bottle appearance with the corresponding color and texture, give a person the sense of fresh.

      Make use of the characteristics of the goods combined with translucent packaging, make product become a part of the external packaging, novel and special.

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      Use headphones line as part of the notes, use headphones plug as another part of the notes, full sense of design.

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      Packing also adopts the Italian spaghetti, building the Eiffel Tower as the modeling, is very interesting.

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      Honey around a swarm of bees on the package design, outstanding performance presents fresh and real honey.

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       The packaging of the flavor materials not only can be used as the sealing, removed can also apply to the bread as a spoon.

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      Lovely modeling, rich color, is the favorite for girls and children.

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       Creative packaging bottles, better protect the bottle, has a sense of modeling design.

     This is the shirt packaging, save space and material, can reuse, environmental-friendly and clean.

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       Inside the packing is pictures of animals, with the outside shape indicates the situation of precious animals now, cause people to ponder.

      Simple Sarah packaging, can see the content of the commodity, and environmental protection, material- saving.

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      The design adopts the bump color of popular element, give a person strong visual impact. Simple modeling won’t let a person feel boring.

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The most useful packaging structure and the modeling design

Package is installed and structure design
Packaging design from protective packaging structure design, convenience, reusability and actual production conditions, such basic functions, according to the scientific principles of packaging of external and internal structure of concrete consideration of the design.
The function of the packaging structure design
Protection, holding, convenient functions
The principles of packaging structure design
From the consideration on the mechanics of the product and reliable protection;
To adapt to the packaging, the whole process of loading and unloading, transportation, storage, sales;
Considering economic principles.

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The structure of the packaging container
Skeletal structure
Made from rigid good materials containers or enhance strength, more for wood packaging containers.

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Plate structure
All use thick material such as packaging container as a whole, the materials mainly used for the sheet of paper, plate paper, corrugated cardboard, templates, sheet metal, hard plastic board, etc.

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Thin shell structure
Consists of surface structure packaging container, such as all kinds of bottles, barrels.


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Bag structure
With flexible materials, such as paper, plastic film, fiber woven bags made of container, soft form.

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Packaging modeling design
The modeling of packaging design refers to the packaging container.
Common packaging container modeling
Basic style: 1, the carton cube (suitable for all kinds of product packaging, common cubes and rectangular body);
Cylinder (suitable for paper tank container, simple modeling concise and easy);
Triangle cylinder (applicable to candy drinks such as packaging, with the certainty);
Polygonal cylinder (applicable to food, gift packaging, common six, eight Angle).
Change (with design creation for the comprehensive change).

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2, Plastic products, style:
The cylinder (the most common, there are bottles, barrels, cans, etc.);
Party form (commonly used polyethylene, polyvinyl chloride injection molding, such as cosmetics box, etc.);
Cuboid (using polyvinyl chloride injection molding, such as box, box, etc.);
Triangle/hexagon cylinder (for PVC material injection molding, such as cosmetics packaging)
Curve modeling (using hollow molding in, used in cosmetics packaging)

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3, The metal container modeling:
Cylinder (common a cans beverage packaging container)
Party form (candy, biscuits and other commodity packaging)
Commodity packaging of ellipsoid (meat)
Special shape (with packaging form design, such as heart, ship line, etc.)

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4, Glass container style:
Cylindrical simplified bottles of most (in)
Square bottle (Israel modeling form)
Curve shape bottle (the shape of the curve to enhance the aesthetic feeling)
Hexagonal shape bottle (pay attention to the safety of the use, to prevent the occurrence of) bridging the acute Angle
Handle bottle (additional handle, easy to use)
Special shape, such as trapezoid, the change of the novel such as conical flask and modeling)

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The carton packaging and structure design


The carton size chart
Carton size, must match the size of the package content and the selection of materials and the relationship between the cost. Easy processing and low cost cannot be neglected when the design.

Graph sample carton design

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The history of the packaging industry

    From the beginning of the 19th century, with the development of industrial packaging, materials developed step by step.

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   The mechanism of wooden cases appeared in 1800.

   In 1818, the tin cans.
   In 1856, British invention of corrugated paper, and used in 1871.
   In 1890, the railway transportation committee of USA approved corrugated cartons as packing and shipping.

   In 1895, metal hose used in toothpaste, ointment

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    In 1902, the United States built the world’s first institute of packaging.
   In 1909, Swiss chemist Brandon Berger discovered the cellophane. Pt technology was introduced into the United States in 1924, in 1927 the United States DuPont used in food packaging.
   Found poly PVC in 1927 and used in the packaging in 1930.

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   The second half of the 20th century, the aluminum foil used in frozen food packaging. In 1950, the United States developed laminated technology, create a new era of the composite materials.
   In 1954, PP used in food packaging.
   In 1891 in Shanghai set up a “Aaron ZaoZhiJu”, paper machine imported from the UK, behind the world’s first head of network type machine of 87 years.
In 1958, papermaking equipment imported from west Germany to Four plants in Tianjin, started to produce the cellophane.
Blown film production began in 1959.

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   In 1964, pilot run composite membrane.
   In the northeast of China, light alloy processing plant built in 1980. The first modern aluminum foil workshop founded in December 1980, China packaging technology association. Founded in July 1981, the China national packaging corporation.
   Ann polyester foam machine introduced from the United States in 1985, production of foam materials.
   Pilot packaging engineering education started in 1984, 1989 full-time undergraduate course of packaging engineering education

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   Paper packaging materials
   Concept: a piece of paper is a continuous sheet or roll shape type of materials.

   The composition of the paper:
Plant fiber (wood, straw, cotton, linen)
Function: filling material, gypsum, talc, Bai Shi, calcium carbonate and fill the gaps between fiber, smooth paper table, opaque.
Rubber ( alum, gum rosin, starch)
Function: the space fiber and fiber, reduce moisture absorption, waterproof.

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Pigment: change the paper color.
Corrugated board: the glossy paper and corrugated paper core glue them into a plate structure.
Features: very high hardness, high mechanical strength, high compression, bending, the proportion of small, can be recycled.
Type: three, five, seven, nine layers, etc.
Structure: surface paper, corrugated paper core, core insulation paper, inside a piece of paper (paper)
Stare blankly type going a while at high each/ 300 mm
Stare blankly type features:
C stare blankly: good buffer
B stare blankly: high compressive strength, poor buffer.

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The most popular electronic cigarettes box

      For smokers in some developed countries abroad, electronic cigarettes are not new. In whether to electronic cigarette can bring potential negative impact to human issues, although there are still some opposition, but those who simply from a perceptual point of view of the overall trend of the electronic cigarette will not be overlooked, so to speak. On the contrary, people put more energy to improve electronic cigarette safety, health, detection and so on, several aspects of the regulatory and standards. In marketing, each big manufacturer has more unified understanding: forbid to sell electronic cigarettes to minors.

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      From the world’s largest electronic cigarette on the BBS: e – cigarette – forum, we learned that health electronic smoke from its structure composition, method of use and experience effect, etc. Most of the foreign consumers has a more complete understanding about it. According to incomplete statistics, the current the most popular electronic cigarette BBS, the average number of online at the same time as high as several thousand. Besides partly reside wholesalers and retailers, active in the above are more consumers and the experiencers of electronic cigarettes. These BBS active people talk about the news, the electronic cigarette smoke technology, evaluation of electronic cigarettes and related products and such industry informations.

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     Compared with overseas consumers’high participation form, a strong contrast is t hat our domestic merchants one-sided propaganda and disposal, did not establish or participate in strings, consumers and businesses, or bridge between the consumer and the consumer platform, led to the benign interaction between each other. Simply rely on the Internet media and television media do spoon-feeding marketing channels, caused confusions and puzzles to domestic users on subjective consciousness. As a result, domestic electronic cigarette consumers are difficult to form a more uniform which can have mass communication hobby of the trend of electronic cigarettes.

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     Through a heavy smokers smoking at home, the author has collected some information in the communication, as a representative of the electronic cigarette potential users of the individual to the views held by the electronic cigarettes. He said: “cigarette smoking for so long, and electronic cigarette smoking?” .

    “Does electronic cigarette can really give up smoking? Because foreigners are easy to fool!?” The smokers said in a tone of questioning. After repeated communication, the author found that become it became more and more difficult to introduce the electrical cigarettes. From this case, it is easy to see that held skepticism by the domestic part of electronic cigarette smokers .

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The most wonderful packaging box design

1, Packaging open means

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2, Design of human caring

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With the strengthening trend of global integration, people’s lives standards are increasingly affluent, lifestyles are also quietly changing. Consumer demand for the product is no longer limited to meet the basic needs of life, but the desire for multi-sensory emotional and humanized products. For most closely connected with the product packaging open means, the single and indifferent form has been unable to meet the needs of modern people. Accordingly, stylist when making packaging design creation, especially in the mode of open mode design should pay more attention to the interaction and communication between people and open means, to make packaging open means more emotional and personalization.

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Packaging open means design as an integral part in the packaging design system, studies how to packaging open process and achieve its behavior way of the problem. Packaging open is the first link, the bridges between consumers and products, merchants and consumers, is a psychological change process for the consumer to make the packaging built-in objects from unknown to known.


    Packaging design— open means

Carton according to different opening methods, its structure can be divided into cap type, draw out and shake cover type and cassette, etc.


    Open means

1) Cap type: generally consists of two parts, the two parts, or stick, or separation, by lifted the lid to fit with this completely. The method of making the cap type carton is intuitive, simple, is also widely used.

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(2) The drawer: a kind designed according to the structure, with the method of pull open or close the carton, matchbox is a typical kind of drawer box.

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(3) Shake cover type: one of the most commonly used methods of the carton  packaging, the cover and carton connected as an organic whole, the lid of the sealing can have a variety of changes.

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(4) Cartridge : known as the portable box. General the opening is the handle part.

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(5) Other structures: the door type/damage type, art type such open means, etc.

The door type

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The damage type

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The art type

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7 Packaging design beginners requirements —- elements in the packaging design

     We study the structure of the packaging design, next we are going to learn the packing decoration design. How to make the packing decoration design more elegant in place? This needs from three visual elements of packaging design: text, graphics, color.

1. Text

     Text in packaging design occupies a very important position, have the effect of conveying commodity information.


   Three text types of packaging design :

(1) Brand name

    Brand name text usually arranged on the main display of the packaging, generally identified, adornment is strong, bold font, in order to enhance visual impact.



(2) Data and instruction words

     Belong to law qualitative text captions, unified, standard should be adopted for the print. Distribution in the back of the packaging or side. The font should be clear, make consumers feel credibility.


(3) Advertising text

     In order to strengthen the promotion strength, can appear sometimes package some advertising text. This kind of words are used as the attributes of the goods or marketing text. Generally adopt flexible and varied font, such as advertising, variety, handwriting and so on.


     Note: the rich text expression can give consumers different psychological feelings. Such as bold, strong and bold style have fitted; Song typeface simple sedate, generous and elegant style, etc. Font design, should guarantee the form and content are unified. Medical supplies such as often use concise and simple font; Sporting goods use dynamic, have the font of movement; With a long history of traditional calligraphy font is chosen mostly goods to SMS, etc.



2. Graphics

    Graphics is a kind of important nonverbal elements of visual symbols, with the characteristics of a straightforward conveying information and playing an important role in selling goods.


    Graphics has the characteristics of visual and richness and vitality, cause psychological reactions of consumers on the vision, and guide the consumer purchase behavior.



    Graphic form is varied, but in general, can be divided into the following two kinds:

(1) The representational graphic
     Representational graphic table form of natural objects, is the meaning of the image creation, with honesty, description methods, let a person be clear at a glance, can understand what it expresses.


    Tip: This kind of form, the most can specifically illustrate the packing of the products, to emphasize product sense of reality. Representational graphic form, can adopt the method of photography and painting, make the image intuitive and artistic appeal.


(2) Abstract graphic forms

    Abstract graphics refers to use of point, line and change has indirect influence of graphics.


    Abstract graphic forms is free, rich and colorful. Someone from the technique as abstract graphics, occasional abstract graphics, abstract texture, computer aided design, etc.



    Mediocre packaging design can’t be attractive charm of the market many similar products , to attract consumer attention, must design distinct graphic personality.

3. Color

     The color of packaging design is one of the most active factors affecting vision, which can promote sales, set up the brand image, etc. Compared with the graphics, text and other elements is more visual impact.


     When determining the color of packaging design, first of all, should determine the overall tone of color in the packaging. Different colors can give a person the different imaginations of space. Warm color can let a person feel warm, for example, arouse people’s appetite, often used for children’s products, food, cosmetics packaging, etc.


    Cool colors are cold hard, relaxed feeling. Commonly used in frozen food, health supplies, medicine packaging, etc.



     Second, we should pay attention to colorific contrast relation, improve the visual cognition of color in packaging design.


    Finally, to harmonize and unify, make images to achieve harmony and rich color effect.