Sales packing is also called the inner packing or small, can also be called retail packaging, is a sales as the main purpose, direct holding commodities, and arrived in consumer goods and packaging.
The function of the sales package:
Protect the goods quality. Meet the needs of the consumers;
Promote the commodity sales; Spread the enterprise image.
Sales of packaging design
The originality of the sales package
1, the style of the ancients:
Archaize image ;archaize color; antique structure; archaize function ;archaize style; antique materials; texture of the ancients
2, The bionic:
Image bionic; color bionic; materials bionic; structure bionic; function bionic
Refers to the packaging design pursuit is concise, do not damage the packaging function of commonly used methods.
Simplify words, form, the structure, material, graphic
Shape optimization and shape optimization, color, material optimization, texture optimization, function optimization, structural optimization, psychological optimization, cost optimization.
The original pieces of sales of goods, combined into one or a set of packaging.
Gift combination packing use combination
Psychological combination packing set combination
For the same goods in product form, name, color, form, material, combination, make unusual packaging processing, form a series.
Commodity series (the same product name, a name series packaging)
Color series (the same products, using different packaging decoration colors, used in cosmetics, children’s toys, candy, and other products packaging)
Form series (of the same product packaging form diversification, including name, form, containers, packaging and so on are not the same)
Series form (the same product to packaging to change, change, such as size, height, length, can beautify the packing, and can change the packing capacity, also can increase the comfort of a container to enable)
Material series (the same products made of different materials packaging, applicable to step packaging strategy)
Sales of packaging design
1, Easy to display, exhibition sales packaging design:
Stack type – refers to the store shelves display products, designed for the similar goods stack up sales packaging.
Hanging – can be hanging in the store shelves display packaging. Such as batteries, toys, tools, socks, etc. Commonly used type hanging packing have a paper jam, box, bag, etc.
Thermoforming hanging – there are two methods of blister packaging box. (the transparent plastic film and sheet cover or cover on the back line with goods on board, make the commodity board as a whole, the visible through the transparent plastic image of the product.)
Card type hanging — is a relatively simple hanging packing. Hanging hole is open, and according to the shape of a commodity, open several bayonet on cardboard, then put the goods in the above.
Box, bag, putting hanging – made from plastic or cardboard box, bag or model hanging, with hanging above the hole or hooks, goods in container, the container is completely transparent, or at least use transparent plastic on the front)
Transparent packaging, can be completely transparent, translucent
2, Easy to use sales of packaging design.
Easy to open, is a packaging container with seal structure, whether in paper containers, metal containers, plastic containers, glass containers, etc., should be on the premise of tight sealing, open easily. Mainly include the cans, easy open bottle, easy open box, etc.
Some fluid spray – mainly sales packaging.
Pump type packing – mainly thickens goods sales. Such as shampoo, etc.
Form a complete set of packaging – refers to the consumption of collateral goods supplement sales of complete sets of packaging. Such as table tennis, table tennis and nets, pencils, pencil sharpener, a rubber in the stationery, paper clips, etc.
Food cooking packaging, plastic boxes, aluminum foil composite material, through the method of heat sealing packaging container. Meat, fish, fruit, pastries, canned and frozen foods are used.
Disposable packaging, can be divided into capacity is only for the use of a package and the packing of the products can be used only once and other two types. The former such as hotel shampoo, toothpaste, toothbrush and so on, the latter such as syringe, etc.
The design of the special structure of packaging, packaging structure has the function of special ease of use. A lift is open, such as cigarette box; Tear open, suitable for powder, granule, flake of commodity; Hose type; Funnel type; Kettle pot; Bowl shape packing and so on.
3, Easy to sales of protective packaging design:
Anti-counterfeiting packaging, such as safety insurance cover, laser anti-counterfeit marking.
Aseptic packing – divided into aseptic filling, aseptic filling packing and filling after sterilization of three types of packing.