How to Shape A Designer’s Personal Brand?

Shape a designer’s personal brand, like a virgin land without developing. Need to constantly pay attention to things around, constantly practice. Everything is starting with “small”, any brand is from small to big, growing ~

Try the best to make unknown known

   View different informations, understand the change of the world. When you work, you can browse professional reports and general reports. These reports may come from newspapers, magazines, websites, RSS, blog and mobile phones, and so on.
Professional reports can find some “relevant” content, correlation refers to have news about this field, and the project related clients, customers, competitors, and the dynamics of the industry. Of course, understand the same project, the practice of other companies is also a good choice.
Browsing the useful information collection. Blogs, microblogging and notepad (the company) are good bin, don’t forget to categorize information.

 Creation Day in free time

    Designers often deal with more than one case at the same time, “busy” is their label. No matter how busy you are, do creative works regularly, supply the lost creative factor is a must.
With the rapid development of social media, in the past days, you can only learn from the art museums, a concert or exchange activity that source of inspiration. However, things will be different now.
With the aid of network resources, every day is likely to be your “creative day”.
Now, it is very difficult to spare a day time, focus on an activity. Use your free time more, even if you are in the queue, to toilet, waiting a bus, are good choices to do creations.

Shape A Designer's Personal Brand3

Reading experiences

    1, Take a book with you, when you are in a queue, waiting for someone and buses, it is very quick to finish a book;
2, If you are fond of a book, you should try more times, read it again and again;
3, Reading the books which are recommended by the authors you liked, so after finishing one book , you can read another one immediately. You will not waste time in the bad ones;
4, Even if you can have twenty minutes for reading every day, that can be very valuable;
5, Don’t read esoteric books, even if everyone says they are good.

30 minutes for “recovery “

    Meeting and conference, projects and project must be set aside at least thirty minutes.
In this 30-minute gap, confirmed the work you had done, and for simple generalizations, understand the basic content and key points of the next task, make preparations for the next meeting, project.

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Designers need to be on time

    As a social person, and let other people wait is no common sense. The more free, the more need this.
Punctuality is not necessarily to get trust from customers, but will lose credit not punctual. If designers can not violate the rules of work attitude, will surely can be extended more the possibility of their work.

Exercise is obligatory

    To maintain a high level of precision design for long, without a good body may be hard to do.
Like eating “creative vitamin”, do necessary physical exercise is essential of every week. Maintain physical state is also a kind of work, need to pay attention to a healthy management.

To deal with different things

    For mentally- consuming designers, enough revenue to stimulate some new ideas, new knowledge, is very important.
Be open to new things, or things she had never seen before, had never went, must personally experience. Feel something on the spot, will be in the form of unexpected ideas and thinking methods in the future.
Chat with different people, perhaps more wonderful than read controlled book.     They can let you see other wonderful life versions, and you never had thought of.

Dress is a part of the design

    Appropriate dress is on behalf of respect for others, can increase people’s favor. People who do not understand this feeling, may be not good designer… Even oneself all bad design, can bring good design for the customer?
In accordance with the time, occasion, and his position, wear oneself be fond of style, the taste is not also belongs to the category of creative design?

With word and text power to impress people

    General designers are excellent to make graphic images convey, but is often not good at words.
If the power of design cannot be well conveyed to the average person, but to the industry get to understand each other, is really difficult to identity design personnel of the masses. Only seeing them as a group of interesting heterogeneous. If not with clear, concise words, explain the power of design, and the concept of hidden in the bottom, will not be able to move people’s heart.
Especially in the design, the work behind the form of design philosophy and aesthetics, has touching elements. If the public works “brilliant”, should be feeling implied the truth. If words can convey more clearly, the audience should be able to produce more intense sympathetic chord.

【 Summary 】
Try to understand the unknown
Use free time added creative vitamin
Pay attention to the things and things between “recovery time”
Designers need to be on time
Exercise is obligatory
To deal with different things
Dress is a part of the design
With word and text power to impress people

 

Natures Wonders:)

SoHoJay

Just smelling some lovely flowers:)
Thank you Mother Nature!!

Nice!!!

Stay Inspired!

SohoJay

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Design Culture Interview. | @WilliamYan & Len Peltier

Why does logo design become more and more popular?

Do you know something about sales package?

    Sales packing is also called the inner packing or small, can also be called retail packaging, is a sales as the main purpose, direct holding commodities, and arrived in consumer goods and packaging.

The function of the sales package:
   Protect the goods quality. Meet the needs of the consumers;
   Promote the commodity sales; Spread the enterprise image.
   Sales of packaging design

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The originality of the sales package
 1, the style of the ancients:
   Archaize image ;archaize color; antique structure; archaize function ;archaize style; antique materials; texture of the ancients

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2, The bionic:
Image bionic; color bionic; materials bionic; structure bionic; function bionic

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3, Simplified:

   Refers to the packaging design pursuit is concise, do not damage the packaging function of commonly used methods.

   Simplify words, form, the structure, material, graphic 

4, Optimization:
   Shape optimization and shape optimization, color, material optimization, texture optimization, function optimization, structural optimization, psychological optimization, cost optimization.

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5, Combination:
   The original pieces of sales of goods, combined into one or a set of packaging.
Gift combination packing use combination
Psychological combination packing set combination

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6, Series:
   For the same goods in product form, name, color, form, material, combination, make unusual packaging processing, form a series.

Commodity series (the same product name, a name series packaging)
Color series (the same products, using different packaging decoration colors, used in cosmetics, children’s toys, candy, and other products packaging)
Form series (of the same product packaging form diversification, including name, form, containers, packaging and so on are not the same)
Series form (the same product to packaging to change, change, such as size, height, length, can beautify the packing, and can change the packing capacity, also can increase the comfort of a container to enable)
Material series (the same products made of different materials packaging, applicable to step packaging strategy)

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Sales of packaging design
1, Easy to display, exhibition sales packaging design:
Stack type – refers to the store shelves display products, designed for the similar goods stack up sales packaging.
Hanging – can be hanging in the store shelves display packaging. Such as batteries, toys, tools, socks, etc. Commonly used type hanging packing have a paper jam, box, bag, etc.
Thermoforming hanging – there are two methods of blister packaging box. (the transparent plastic film and sheet cover or cover on the back line with goods on board, make the commodity board as a whole, the visible through the transparent plastic image of the product.)
Card type hanging — is a relatively simple hanging packing. Hanging hole is open, and according to the shape of a commodity, open several bayonet on cardboard, then put the goods in the above.
Box, bag, putting hanging – made from plastic or cardboard box, bag or model hanging, with hanging above the hole or hooks, goods in container, the container is completely transparent, or at least use transparent plastic on the front)
expansion
Transparent packaging, can be completely transparent, translucent

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2, Easy to use sales of packaging design.
Easy to open, is a packaging container with seal structure, whether in paper containers, metal containers, plastic containers, glass containers, etc., should be on the premise of tight sealing, open easily. Mainly include the cans, easy open bottle, easy open box, etc.
Some fluid spray – mainly sales packaging.
Pump type packing – mainly thickens goods sales. Such as shampoo, etc.
Form a complete set of packaging – refers to the consumption of collateral goods supplement sales of complete sets of packaging. Such as table tennis, table tennis and nets, pencils, pencil sharpener, a rubber in the stationery, paper clips, etc.
Food cooking packaging, plastic boxes, aluminum foil composite material, through the method of heat sealing packaging container. Meat, fish, fruit, pastries, canned and frozen foods are used.
Disposable packaging, can be divided into capacity is only for the use of a package and the packing of the products can be used only once and other two types. The former such as hotel shampoo, toothpaste, toothbrush and so on, the latter such as syringe, etc.
The design of the special structure of packaging, packaging structure has the function of special ease of use. A lift is open, such as cigarette box; Tear open, suitable for powder, granule, flake of commodity; Hose type; Funnel type; Kettle pot; Bowl shape packing and so on.

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3, Easy to sales of protective packaging design:
Anti-counterfeiting packaging, such as safety insurance cover, laser anti-counterfeit marking.
Aseptic packing – divided into aseptic filling, aseptic filling packing and filling after sterilization of three types of packing.

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The most useful packaging structure and the modeling design

Package is installed and structure design
Packaging design from protective packaging structure design, convenience, reusability and actual production conditions, such basic functions, according to the scientific principles of packaging of external and internal structure of concrete consideration of the design.
The function of the packaging structure design
Protection, holding, convenient functions
The principles of packaging structure design
From the consideration on the mechanics of the product and reliable protection;
To adapt to the packaging, the whole process of loading and unloading, transportation, storage, sales;
Considering economic principles.

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The structure of the packaging container
Skeletal structure
Made from rigid good materials containers or enhance strength, more for wood packaging containers.

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Plate structure
All use thick material such as packaging container as a whole, the materials mainly used for the sheet of paper, plate paper, corrugated cardboard, templates, sheet metal, hard plastic board, etc.

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Thin shell structure
Consists of surface structure packaging container, such as all kinds of bottles, barrels.

 

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Bag structure
With flexible materials, such as paper, plastic film, fiber woven bags made of container, soft form.

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Packaging modeling design
The modeling of packaging design refers to the packaging container.
Common packaging container modeling
Basic style: 1, the carton cube (suitable for all kinds of product packaging, common cubes and rectangular body);
Cylinder (suitable for paper tank container, simple modeling concise and easy);
Triangle cylinder (applicable to candy drinks such as packaging, with the certainty);
Polygonal cylinder (applicable to food, gift packaging, common six, eight Angle).
Change (with design creation for the comprehensive change).

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2, Plastic products, style:
The cylinder (the most common, there are bottles, barrels, cans, etc.);
Party form (commonly used polyethylene, polyvinyl chloride injection molding, such as cosmetics box, etc.);
Cuboid (using polyvinyl chloride injection molding, such as box, box, etc.);
Triangle/hexagon cylinder (for PVC material injection molding, such as cosmetics packaging)
Curve modeling (using hollow molding in, used in cosmetics packaging)

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3, The metal container modeling:
Cylinder (common a cans beverage packaging container)
Party form (candy, biscuits and other commodity packaging)
Commodity packaging of ellipsoid (meat)
Special shape (with packaging form design, such as heart, ship line, etc.)

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4, Glass container style:
Cylindrical simplified bottles of most (in)
Square bottle (Israel modeling form)
Curve shape bottle (the shape of the curve to enhance the aesthetic feeling)
Hexagonal shape bottle (pay attention to the safety of the use, to prevent the occurrence of) bridging the acute Angle
Handle bottle (additional handle, easy to use)
Special shape, such as trapezoid, the change of the novel such as conical flask and modeling)

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The carton packaging and structure design

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The carton size chart
Carton size, must match the size of the package content and the selection of materials and the relationship between the cost. Easy processing and low cost cannot be neglected when the design.

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Graph sample carton design

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How to do packaging visual communication design

     Packaging visual communication design including trademarks, text, color, picture or illustration of visual elements such design and reasonable configuration, want to convey information to consumers, and make visual impact effect for consumers, make customers have attention and interest on the enterprise information, ideas, or commodity, thus achieve the purpose of sales promotion.

visual design 1

 The semantics requirements of the packing:
   Understandability: packing style is unified, easy to memorize without cognitive impairment.
   The internal conveying way: in obvious or dark expression to convey products specialty manufacturers status, features and quality information.
   Associative: tension and modeling concise force make the image bright, has the associative.
   Aesthetic: to translate materials into emotional symbol, embody humanistic value.
   Time: should be in line with time spirit and the modern way of life.
   Information degree : the message should be greater than the required basic information, and has a certain margin, in order to avoid loss.

Packaging visual elements
   Trademark — trademark itself is a kind of visual elements, some packaging simply wrap logo as the main visual elements (such as Coca-Cola, etc.).
   Text — text size, location depends on the specific content, pay attention to its relationship with the graphics, color, logo, etc.
   Color — with the characteristics of color to show product, consider visual effects and relationship between it and other goods.
   Photos and illustrations — visual expression of the goods.

visual  design 2

 

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The main product packaging performance
   The appearance of product features — direct display, start, the structure of the plastic packaging.
   Product use effect characteristics — text, logo, the AD.
   The stillness of the product and its using state — abstract graphics.
   The composition of the product contains ingredients —graphic method, perspective.
   Source products, historical symbol expression — traditional patterns, pattern, color, text, material technology, etc.
   The nature of the product — colors, graphics performance.
   The characteristics of the product image — enterprise standard image, font, color, shape, etc.

Logo (standard) design principles
   Associative, identification, abstraction, integrity;
   Be narrowed (print quality assurance purposes);
   Can be monochrome (printing, reduce cost);
   Virtual space processing (clever to deal with the relationship of the figure and ground, can deepen symbol meaning);
   Visual weight, liquidity, directivity.

visual design 4

The word body design
   The purpose of the typeface design:
   To fully convey the information at the same time make the words, the forms of products, product features, the aesthetic idea of people achieve harmony and unity.
   Font design requirements:
   Text design subject to the overall design;
   And the product characteristic unifies;
   Visual appeal of the shape;
   Proper font combination .

visual design 5

The commonly used font styles
   Basic architecture thinking: type of font, font size, words combination of word groups, the direction of the word groups, etc.
   Modeling development thinking: pattern, line thickness change, strengthen the single letters, figure to reverse transformation, three-dimensional, composition, etc.

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Color design
   Three elements of color: hue, lightness, purity; And color can give a person feelings and memories, in the packaging design, its properties and has the relevant relationship between products.

Total
   Hue is a set of color is the general tendency, the general appeal, it is the key to the packaging color design.
   Color design and the main functions of the products are basic requirements of the unity, then unifies with the time requirements, with different areas, like people of color, taboo unifies.

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Color contrast
   Contrast — stereo sense is strong
   Changes in temperature — cool color more cold, warm color more warm
   Weight contrast — strong sense of quality, light color is more light, heavy color
   Hue contrast — excitant strong
   Brightness contrast — high resolution
   Purity contrast— plumpness high purity, high purity, strong color sense
   Simple contrast — false or true feeling is strong
   HuaSu contrast —thematic is strong
   Distance comparison — strong sense of distance
   Comprehensive comparison — very rich

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Balance of colors
   Refers to a variety of packaging colors and inherent color goods through coordination, one way to make it harmonious. Generally applied to the complex quality, elegance, of primitive simplicity, mellow, aloes, high-grade goods, such as packaging design.

Main harmonic methods are:
   The same harmonic method: Color element in one or two of the same elements, by the method of harmonic.
   Similar harmonic method: by the same means of harmonic, make different color elements close to each other, and reach a certain degree of approximation and harmonic.
   Order harmonic method: by selecting the orderly color, are combined or enhance contrast color order and realize harmonic.

Assimilation
   Refers to the packing decoration color inherent image color, the same with the product. Such as: bamboo wine packaging, using bamboo turquoise.
   General use on the goods with fixed color.

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Strengthening
   Refers to the color packaging for goods inherent form color strengthening effect on certain features or commodity quality. Such as: packaging color such as in gold, silver, yellow to strengthen goods such as jewelry, jade, cultural relics, precision instruments of luxury, elegant, high quality;
    Another reinforcement effect, in order to strengthen the commodity name or trademark, strengthen the visual impact, conspicuous.

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Alienation
    Alienation is based on color contrast, the inherent color packaging decoration design in view of the commodity, the method used to choose the opposite color, so as to achieve outstanding name, logo, product image, promote the purpose of marketing.
    Alienation can also be used in gift packaging, decoration color and the color of the packaging. Such as: in black or blue color, in red, western red, rose red, lace or label.

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Series
    The purpose to make packaging form diversification, can be:
    Hue series – will all sorts of color and on the same kind of commodity packaging;
    Series – color lightness of different brightness levels used in the same commodity packaging;
    Series – color purity of different grade of purity and application in the same commodity packaging;
   Cross – more than three overlapping series.

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The use of photos and illustrations

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Photos use skill
   Highlight the main image;
   Note the foil;
   Pay attention to light object;
   Photos should be with the whole picture of packaging design, text, and modelling, coordinated material.

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Illustrations use skills
  Understand his intention, illustration is designed to foil and deepen the theme, to make the finishing point.
  Note representation – ping tu, gradient, surface, dot, line, etc., with deepening the theme.
   Familiar with the printing effect, considering it is monochrome or polychromatic, letterpress or offset, gloss or matte, and so on.
   Overall effect – illustrations must be consider in conjunction with other text, marks or other product elements.

Version of the plane design
   In accordance with the requirements of packaging design the signs such as graphics, text, illustrations, the combination of visual elements is reasonable, beautiful, composition, is called layout design.

Layout design requirements
   Prominent theme, combined with primary and secondary.
   Reasonable use of formal beauty.

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The history of the packaging industry

    From the beginning of the 19th century, with the development of industrial packaging, materials developed step by step.

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   The mechanism of wooden cases appeared in 1800.

   In 1818, the tin cans.
   In 1856, British invention of corrugated paper, and used in 1871.
   In 1890, the railway transportation committee of USA approved corrugated cartons as packing and shipping.

   In 1895, metal hose used in toothpaste, ointment

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    In 1902, the United States built the world’s first institute of packaging.
   In 1909, Swiss chemist Brandon Berger discovered the cellophane. Pt technology was introduced into the United States in 1924, in 1927 the United States DuPont used in food packaging.
   Found poly PVC in 1927 and used in the packaging in 1930.

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   The second half of the 20th century, the aluminum foil used in frozen food packaging. In 1950, the United States developed laminated technology, create a new era of the composite materials.
   In 1954, PP used in food packaging.
   In 1891 in Shanghai set up a “Aaron ZaoZhiJu”, paper machine imported from the UK, behind the world’s first head of network type machine of 87 years.
In 1958, papermaking equipment imported from west Germany to Four plants in Tianjin, started to produce the cellophane.
Blown film production began in 1959.

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   In 1964, pilot run composite membrane.
   In the northeast of China, light alloy processing plant built in 1980. The first modern aluminum foil workshop founded in December 1980, China packaging technology association. Founded in July 1981, the China national packaging corporation.
   Ann polyester foam machine introduced from the United States in 1985, production of foam materials.
   Pilot packaging engineering education started in 1984, 1989 full-time undergraduate course of packaging engineering education

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   Paper packaging materials
   Concept: a piece of paper is a continuous sheet or roll shape type of materials.

   The composition of the paper:
Plant fiber (wood, straw, cotton, linen)
Function: filling material, gypsum, talc, Bai Shi, calcium carbonate and fill the gaps between fiber, smooth paper table, opaque.
Rubber ( alum, gum rosin, starch)
Function: the space fiber and fiber, reduce moisture absorption, waterproof.

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Pigment: change the paper color.
Corrugated board: the glossy paper and corrugated paper core glue them into a plate structure.
Features: very high hardness, high mechanical strength, high compression, bending, the proportion of small, can be recycled.
Type: three, five, seven, nine layers, etc.
Structure: surface paper, corrugated paper core, core insulation paper, inside a piece of paper (paper)
Stare blankly type going a while at high each/ 300 mm
Stare blankly type features:
C stare blankly: good buffer
B stare blankly: high compressive strength, poor buffer.

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Troll physics: 3 LEDs powered by hand

F156: FOCUS ON BAGS WEEK – OLYMPIA LE-TAN BAG DESIGNER