love is uncountable just love more give more
The Abuse Expose' with Secret Angel
God sees all of our wounds, all of our brokenness, all of our obstacles… He knows all and had a plan for salvation for all of us.
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love is uncountable just love more give more
The Abuse Expose' with Secret Angel
God sees all of our wounds, all of our brokenness, all of our obstacles… He knows all and had a plan for salvation for all of us.
View original post 117 more words
For smokers in some developed countries abroad, electronic cigarettes are not new. In whether to electronic cigarette can bring potential negative impact to human issues, although there are still some opposition, but those who simply from a perceptual point of view of the overall trend of the electronic cigarette will not be overlooked, so to speak. On the contrary, people put more energy to improve electronic cigarette safety, health, detection and so on, several aspects of the regulatory and standards. In marketing, each big manufacturer has more unified understanding: forbid to sell electronic cigarettes to minors.
From the world’s largest electronic cigarette on the BBS: e – cigarette – forum, we learned that health electronic smoke from its structure composition, method of use and experience effect, etc. Most of the foreign consumers has a more complete understanding about it. According to incomplete statistics, the current the most popular electronic cigarette BBS, the average number of online at the same time as high as several thousand. Besides partly reside wholesalers and retailers, active in the above are more consumers and the experiencers of electronic cigarettes. These BBS active people talk about the news, the electronic cigarette smoke technology, evaluation of electronic cigarettes and related products and such industry informations.
Compared with overseas consumers’high participation form, a strong contrast is t hat our domestic merchants one-sided propaganda and disposal, did not establish or participate in strings, consumers and businesses, or bridge between the consumer and the consumer platform, led to the benign interaction between each other. Simply rely on the Internet media and television media do spoon-feeding marketing channels, caused confusions and puzzles to domestic users on subjective consciousness. As a result, domestic electronic cigarette consumers are difficult to form a more uniform which can have mass communication hobby of the trend of electronic cigarettes.
Through a heavy smokers smoking at home, the author has collected some information in the communication, as a representative of the electronic cigarette potential users of the individual to the views held by the electronic cigarettes. He said: “cigarette smoking for so long, and electronic cigarette smoking?” .
“Does electronic cigarette can really give up smoking? Because foreigners are easy to fool!?” The smokers said in a tone of questioning. After repeated communication, the author found that become it became more and more difficult to introduce the electrical cigarettes. From this case, it is easy to see that held skepticism by the domestic part of electronic cigarette smokers .
1, Packaging open means
With the strengthening trend of global integration, people’s lives standards are increasingly affluent, lifestyles are also quietly changing. Consumer demand for the product is no longer limited to meet the basic needs of life, but the desire for multi-sensory emotional and humanized products. For most closely connected with the product packaging open means, the single and indifferent form has been unable to meet the needs of modern people. Accordingly, stylist when making packaging design creation, especially in the mode of open mode design should pay more attention to the interaction and communication between people and open means, to make packaging open means more emotional and personalization.
Packaging open means design as an integral part in the packaging design system, studies how to packaging open process and achieve its behavior way of the problem. Packaging open is the first link, the bridges between consumers and products, merchants and consumers, is a psychological change process for the consumer to make the packaging built-in objects from unknown to known.
Packaging design— open means
Carton according to different opening methods, its structure can be divided into cap type, draw out and shake cover type and cassette, etc.
Open means
1) Cap type: generally consists of two parts, the two parts, or stick, or separation, by lifted the lid to fit with this completely. The method of making the cap type carton is intuitive, simple, is also widely used.
(2) The drawer: a kind designed according to the structure, with the method of pull open or close the carton, matchbox is a typical kind of drawer box.
(3) Shake cover type: one of the most commonly used methods of the carton packaging, the cover and carton connected as an organic whole, the lid of the sealing can have a variety of changes.
(4) Cartridge : known as the portable box. General the opening is the handle part.
(5) Other structures: the door type/damage type, art type such open means, etc.
The door type
The damage type
The art type
If you have learned three visual elements of packaging design, so how to make the reasonable arrangement of these elements, to have good visual effect? This tutorial will teach you the rules of the form and arrangement, when you try to arrange these elements.
1 Form rule
Form in the package design should be arranged by the trademark, commodity packaging graphics, text, color such elements of the packaging display face.
Good packaging design form, it is necessary to master the related form rules. There are a lot of form rules. In the following three aspects, i will explain the detailed rules for you of the packaging.
(1) The main body and the foil
In picture design, name or image of the product usually as the main body, the other elements as foil. So that we can make the outstanding theme, primary and secondary, make the main information is easier to communicate.
(2) Symmetry and balance
Symmetry refers to the left and right amount and shape, balance refers to the left and right sides equal and ranging form. Balance gives a person the sense of lively, symmetry gives a person the sense of smooth and solemn.
(3) Contrast and coordinating
If there is no comparison in the composition of a picture, will appear drab routine; If there is no coordination, each element will appear in the picture. Below the first diagram, compared with red and green, and enhance the visual impact; Coordinate with yellow and black at the same time, and make the picture give people a feeling of unity.
Tip: in addition to the above rules, composition should also follow the rigorous structure, changing rhythm , perfect order form such laws.
2 Arranging forms
On the basis of these forms in accordance with the above rules, the packaging design appeared a variety of forms, these forms can be summarized as the following:
(1) The vertical arrangement
The vertical arrangement of each element in the form of vertical, give a person the feeling of serious, tall and straight. It has a strong sense of rhythm and direction, in a form suitable for the long, high product appearance.
(2) The horizontal arrangement
All elements are arranged in the form of transverse horizontal, this form gives a person the feeling of quiet and stable.
Note: this form is easy to give a person inflexible sense, so should seek changes in stability.
(3) Tilting from
Each element from down to up or from left to right, in a uniform rhythm to form visual images. This form has a strong sense of direction and speed.
(4) Arc type
This kind of packaging design is flexible, give a person the feeling of romance, smooth, stretch. The form includes round type, S line type, rotary, and so on.
(5) The scattered point arrangement
Each element without strict format, but give a person a kind of sense of order. This kind of packaging design is free, bold and unrestrained, having strong space feeling .
Note: if this form can not be handled properly, will give a person the sense of chaos.
(6) Center type
The main performance elements placed in the center of the image, have stable vision, outstanding image effect. But this kind of packaging design can give a person the feeling of a kind of mechanical.
(7) Superimposed type
Each element superimposed, make images rich stereo, have a sense of rhythm.
(8) Comprehensive type
This kind of packaging design is to point to use a variety of patterns, give flexible impression to the person.
We study the structure of the packaging design, next we are going to learn the packing decoration design. How to make the packing decoration design more elegant in place? This needs from three visual elements of packaging design: text, graphics, color.
1. Text
Text in packaging design occupies a very important position, have the effect of conveying commodity information.
Three text types of packaging design :
(1) Brand name
Brand name text usually arranged on the main display of the packaging, generally identified, adornment is strong, bold font, in order to enhance visual impact.
(2) Data and instruction words
Belong to law qualitative text captions, unified, standard should be adopted for the print. Distribution in the back of the packaging or side. The font should be clear, make consumers feel credibility.
(3) Advertising text
In order to strengthen the promotion strength, can appear sometimes package some advertising text. This kind of words are used as the attributes of the goods or marketing text. Generally adopt flexible and varied font, such as advertising, variety, handwriting and so on.
Note: the rich text expression can give consumers different psychological feelings. Such as bold, strong and bold style have fitted; Song typeface simple sedate, generous and elegant style, etc. Font design, should guarantee the form and content are unified. Medical supplies such as often use concise and simple font; Sporting goods use dynamic, have the font of movement; With a long history of traditional calligraphy font is chosen mostly goods to SMS, etc.
2. Graphics
Graphics is a kind of important nonverbal elements of visual symbols, with the characteristics of a straightforward conveying information and playing an important role in selling goods.
Graphics has the characteristics of visual and richness and vitality, cause psychological reactions of consumers on the vision, and guide the consumer purchase behavior.
Graphic form is varied, but in general, can be divided into the following two kinds:
(1) The representational graphic
Representational graphic table form of natural objects, is the meaning of the image creation, with honesty, description methods, let a person be clear at a glance, can understand what it expresses.
Tip: This kind of form, the most can specifically illustrate the packing of the products, to emphasize product sense of reality. Representational graphic form, can adopt the method of photography and painting, make the image intuitive and artistic appeal.
(2) Abstract graphic forms
Abstract graphics refers to use of point, line and change has indirect influence of graphics.
Abstract graphic forms is free, rich and colorful. Someone from the technique as abstract graphics, occasional abstract graphics, abstract texture, computer aided design, etc.
Mediocre packaging design can’t be attractive charm of the market many similar products , to attract consumer attention, must design distinct graphic personality.
3. Color
The color of packaging design is one of the most active factors affecting vision, which can promote sales, set up the brand image, etc. Compared with the graphics, text and other elements is more visual impact.
When determining the color of packaging design, first of all, should determine the overall tone of color in the packaging. Different colors can give a person the different imaginations of space. Warm color can let a person feel warm, for example, arouse people’s appetite, often used for children’s products, food, cosmetics packaging, etc.
Cool colors are cold hard, relaxed feeling. Commonly used in frozen food, health supplies, medicine packaging, etc.
Second, we should pay attention to colorific contrast relation, improve the visual cognition of color in packaging design.
Finally, to harmonize and unify, make images to achieve harmony and rich color effect.
As we have learned a lot knowledge about packaging design,this tutorial will give you a little knowledge of the packaging design: vessel modeling design. In the social life, in order to meet the demands of living or working, all kinds of vessels are produced. Vessels modeling design should not only have practical, but also should have the aesthetic feeling to the person.
1. Basic requirements of the vessel modeling design
Vessels are for holding items or as a decoration of the floorboard of the object. Vessels can be made of different materials, and made into various shapes, in order to meet different needs.
Successful ware design should follow certain rules and requirements, can be summarized as the following aspects:
(1) Function requirements
Primary function is accommodate and protection functions. Ensure that content from being damaged in the process of handling and using, there will not be any leaks or leakage.
(2) Economic function
Vessel design must understand the characteristics of the technological process and requirements, make design for process, thus reducing the economic cost.
Tip: packaging materials match to the sales price , with reasonable design to reduce damage in production, circulation and waste.
(3) Aesthetic requirements
Vessel design on the basis of the function to meet, should fully show the aesthetic feeling of modeling.
2 The vessels design method of modeling
Vessel design is a space art, the method can be summarized as the following six kinds:
(1) Line method
This method refers to the designer to use all kinds of lines on the paper designed a method to vessels. Design ware line is adopted by the different modeling, give a person different feeling.
Tip: lines can be roughly divided into hard and soft. Hard line including vertical, horizontal and diagonal lines, etc.; Soft line including curves, arcs, etc.
(2) Sculpture method
First determine a basic form, and then the body is combined or cut in a variety of forms, form the expected effect of modeling. Sculpture method can be divided into integral sculptures and local sculpture. The first picture below, for example, adopted the method of local sculpture, bottle cap is carved stone sculpture, decorate the exterior of the vessel, both can do cap again.
(3) Simulation method
The structure of the vessel form imitate directly to an animal or person, in order to highlight the characteristics of products to attract consumers, this is a kind of visualization simulation design. The first picture below, for example, the use of special shape, highlighted the commodity is the feature of dairy products.
(4)Light and shade method
Light and shade can be used to make objects have stereo feeling. By increasing the number of vessels form above, highlight the vessels of refraction effect and shadow effect. Under the first picture, for example, glittering and translucent and transparent body was covered with neat bump squares, output of the shadow of the different depth, give a person a kind of feeling of corrugated.
(5)The method of texture
Texture refers to as a result of material preparation, organization and structure, make the person produce different feeling of tactile and visual sense. For example, we often say the concave and convex, sculpture, corrosion, sandblasting, etc.
Under the first picture, for example, use ground glass and electrochemical aluminum two different skin textures as a bottle, make vessels without smooth and glossy surface formed bright contrast. Note: texture method must be to achieve a contrast, make modeling have more features.
(6) Inlaying
In vessel modeling design, the different material combinations in a body, we call it the Mosaic method. This method can cover up and make up material defect in processing.
Tip: now see mosaic design between a metal and metal mosaic, mosaic between plastic and plastic, metal and glass mosaic, between the plastic and glass mosaic, etc.
After packaging materials selection, the following should be rational and scientific packaging structure, to ensure that the product is in good condition during the process of transporting and storing.
Among many packaging materials, paper and cardboard as the packaging material not only has a long history, but also occupies a considerable proportion. So this tutorial sett structural design as an example, illustrates the paper packaging structure design knowledge for everyone.
According to different purposes and modelings, the structure of paper can be summarized as the following four aspects: box packaging structure, carton packaging structure, paper bags structure and paper cup packaging structure.
1. Carton packaging structures
Carton packaging structure can be divided into folding carton structure design and paste carton structure design.
1.1. Folding carton structure design
Folding carton can be high efficiency, convenient sales and carrying, enjoyable, low production cost, and can be folded before using and reduce stacked and packaging, warehousing and transportation costs, so widely used in packaging. Folding carton can be divided into straight type and tray type. Straight type refers to the box body is vertical,such as wine, cosmetics, medicines are suitable for vertical bottle packaging.
Tray box used widely in the supermarket, from food to textiles, to groceries.
Note: folding carton generally do not need to glue, but using cardboard to meet each other or using lock method, make the carton forming and sealing.
1.2. Paste box structure design
Paste paste box is also called the carton box, it has the strength and the appearance of beautiful, better than general folding boxes, give a person a kind of advanced rare feeling, often used in high-grade goods and gift packaging. Paste box has a lot of types, can be summarized as the following
1.2.1 Shake cover box
This structure refers to putting the cover body and the box body together, one side of the cover body is fixed and shaking and opening the other side of the folding carton. Due to the roll cover box has simple structure, and it is convenient to open, so in the carton packaging design, often use this structure.
1.2.2 Window box
Window box is opened on the surface of the box, form a transparent state, can make consumers see part or all of the built-in objects.
The window opening size or location can be decided according to the commodity characteristics and image design, make its scientific, reasonable, beautiful and so on.
1.2.3 Display box
Display box is also called “POP” box, for advertising display, can fully show the packing morphology.
Display packaging forms can be divided into two categories: one kind is not with cover, can open display; The other kind is with cover, can be opened when sales, closed when transportation.
1.2.4 Carrier type
The greatest characteristic of the carrier type is convenient to carry, also can be portable packing box. This kind of model structure are equipped with a handle on the box body.
The carrier can be added or using the extension parts of cover and side , and then lock each other. 1.2.5 Sealed type
The characteristics of the paste box is fully enclosed, on security, ease of use have very good functions. Enclosed carton mainly adopts the open line tear open or straws inserted into the holes, mostly used in drinking such disposable packing. 1.2.6 Drawer type
Drawer is also called puller. Because the form is a double structure with pulling form, thus has the characteristics of strong, thick, easy to use. 1.2.7 Combined type
Combined packing box refers to the number of related product mix together form a complete set of packaging, or the number of the same product packed together. Carton packaging structure in addition to the above several forms, there are variants, the lid and box body not connected casing box, etc..
2.The box packaging structure
Box is a little different from carton, the packaging is mainly used in reserves and transport. Box design is very strict for the standardization of structure, because it directly affects the neatly placed on freight yard, shelves, effective use of volume and the reasonable transport of the container. Note: carton common structure types have slot type, half open slot type and wrapping package type. In the process of transportation, should avoid pincer-like device problem such as craze, waist drum, combined with the damaged parts.
3, Paper bags packaging structure
The main purpose of paper bags is convenient for customers to carry and propaganda enterprise products. The choice of image is to highlight the brand image for the purpose, emphasis on product brand publicity. Note: packaging design on the selection of materials, generally use the finished lower cardboard and plastic products.
4,Paper cups packaging structure
Paper cups are used for containing food, beverage and other products, according to different standards can be divided into different kinds. Generally can be divided into: without cover paper cups, with a cover paper cups, with a handle paper cup and without handle paper cups , etc.
We know what is packing now, then we learn how to use the packaging. Different kinds of goods, in the application of packaging, pay attention to different problems and design thinking.
Good packaging design can not only attract people’s attention, but also should make people quickly identify the types of commodities, make the commodity information more accurate and make communication more direct .
1. Food packaging design
In food packaging, should pay attention to the performance of text and graphics.
Writing should be concise and vivid, easy to remember, easy to read; Graphics generally use food itself as the main image, make the product information more intuitive.
Different ages of consumer groups are having different requirements of food packaging. Children’s food packaging, for example, consideration should be given to the children’s psychology, use lively and novel font, as well as the image of children’s favorite, such as the lovely animals, cartoon characters, etc.
Food packaging should also fully consider the taste, that cause the consumer’s appetite. For example, different colors can give a person different senses of taste feeling. Bitter feeling of dark brown; Sweet feeling of red; Delicious of yellow; Sweet and sour of fresh green.
In addition to the color, the shape and the material of the packing also affect the taste. Such as vegetables and seafood using transparent and translucent packaging, giving people fresh impression.
2.Tea packaging design
Tea packaging has a very strong requirement for culture. China’s long culture became the creative source of tea packing design. Such as the forms of Chinese painting, poetry, calligraphy, etc., expressed the flavor of tea and the refined artistic conception.
Different tea type, its color, aroma and taste is also different. Such as clear fresh green tea , strong pure black tea, fragrant flavor flower tea, full-bodied peaceful oolong tea , etc. So, as for packaging design, grasp these features accurately to reflect the product characteristics better.
Tea of famous producing area or tea of strong regional characteristics, can use the technique of outstanding local characteristics in design. “Yunnan pu-erh tea” produced in Yunnan, for example, using Yunnan local scenery as visual design elements in packaging, expressed a strong local characteristics.
3.The wine packaging design
Wine packaging design has a strong regional and cultural character. Such as Chinese liquor using Chinese porcelain as packaging materials, highlighted the Chinese characteristics.
Tip: the variety of wine, such as Chinese liquor, Russian, vodka, Japanese sake and fruit wine, and western whisky and wine
A good wine packaging should adopt different materials and artistic techniques, so as to highlight the characteristics of the temperament and the grade of the wine itself, to attract consumers successfully.
4.The cosmetics packaging design
Cosmetics is a kind of product that are always following the fashion trends, so the design of packaging should emphasize its fashion and personality.
Note: cosmetics according to different purposes can be divided into beauty cosmetics, such as perfume, color makeup, creams, etc.; And clean cosmetics, such as shampoo, soap, facial cleanser, etc.
Cosmetics packaging design is often influenced by brand positioning, sales selling point, target customers. As for the same product — perfume, for women should be with tonal and downy pink dream full line ; And for men should be given priority to with dark gray and the structure of the sharp edges.
In the cosmetics packaging design, no-decoration design style is very outstanding. This kind of style to keep simple better than complex, practical is better than the beautiful principle, the packaging is not luxury, not fancy, only the simple text symbols as the main design elements.
5.Electronic product packaging design
Electronic products belongs to technology-intensive products, unable to bear external shocks, afraid of damp, afraid of electrostatic and high temperature, etc.. Thus, in this kind of packaging design, should pay special attention to these problems.
Tip: electronic product packaging design should consider the cushion and antistatic design.
When design electronic product packaging, to embody the sense of electronics technology, fashion sense and young feeling. Text, color and graphics should have strong contemporary feeling and visual impact.
Packaging colors of electronic product often use green, black, gray as key colors, reflects the masculinity and sense of science and technology.
6. Pharmaceutical products packaging design
Pharmaceutical products packaging design has the dual nature of drugs and goods. This decided the scientific principles of medicine packaging design. In the packaging design, attention should be paid to its security, security, and normative.
At the same time, drug packaging should be designed according to characteristics of medicinal drugs themselves. The treatment of cardiovascular drugs, for example, should avoid using red, because red can increase heart pressure make the pace of a pulse speed, cause vascular expansion, lead to increased blood pressure.
7. Gift packaging design
Gift packaging design is for respect, love,care and celebrations. So the gift packaging is more particular about materials, structure,s decorations and so on than other packagings.
Gift packaging design is no longer blindly pursue luxuriant, the excessive packing of luxury, but showed a variety of styles. From the elegant to the contracted and lively; From the romantic warmth to simple but elegant simplicity, etc.
Different nationalities, different environments created different cultures, so that the gift packaging gradually formed colorful and distinctive cultural style and artistic style.